Microsites can be a powerful marketing tool. By nature, they are usually designed with a very specific purpose and target audience in mind depending on the type of microsite that fits your needs. This makes them an excellent choice for certain types of campaigns and initiatives where you want to laser-focus your message. Read on for three examples of times when a microsite might be the best solution for your organization.
What is a microsite?
A microsite is a small website or a single web page that is intended to function as an independent entity. It is typically used to support a specific campaign, product, event, or brand.Microsites are often used to supplement an existing website and drive traffic to it through links and search engine optimization (SEO). They can also be used as standalone sites.
Why are microsites a good idea?
When evaluating microsites vs traditional sites, its easy to see why microsites offer a number of advantages over traditional websites:
They are easier and cheaper to create than a full website.
They can be quickly launched and taken down, making them ideal for time-sensitive campaigns.
They allow you to focus your message and target a specific audience.
They can be used to test new ideas before rolling them out on a larger scale.
They can be an effective way to drive traffic to your main website.
They can improve your SEO by creating additional keyword-rich content.
They can be used to capture leads or create buzz around a new product or service.
They can generate media attention and coverage for your brand.
They can be a fun and engaging way to connect with your customers or fans.
When are microsites effective?
There are many situations in which a microsite can be more effective than a traditional website. Here are three examples:
When you want to focus on a specific product or campaign
If you're launching a new product or running a marketing campaign, a microsite can help you focus attention on that specific thing. This is because microsites are designed to be highly targeted and relevant to a particular topic.
When you want to create a unique experience
Microsites offer an opportunity to create a unique and immersive user experience. This is especially beneficial if you're trying to appeal to a younger audience.
When you want to test something out
Because they're relatively quick and easy to set up, microsites can be a great way to test out new ideas. This is useful for both businesses and individuals who are looking to experiment with online marketing.
Do microsites work?
Microsites can be an effective marketing tool if used correctly. They offer a number of advantages, including the ability to focus your message, create a unique experience, and test out new ideas. If you're considering using a microsite for your next campaign or initiative, keep these things in mind to make sure it's successful.
3 Examples of Microsites That Work
Here are three examples of microsites that have been effective:
A microsite for a new product launch: A company launches a new product and creates a microsite to support the launch. The microsite includes product information, photos, videos, customer testimonials, and a link to purchase the product.
Examples include: Beats by Dre, Nike Fuelband, Amazon Kindle
A microsite for a marketing campaign: A company runs a marketing campaign and creates a microsite to support it. The microsite includes campaign information, photos, videos, customer testimonials, and links to learn more about the product or service.
Examples include: Google Chrome, Old Spice, Samsung Galaxy
A microsite for an event: A company hosts an event and creates a microsite to support it. The microsite includes event information, photos, videos, customer testimonials, and links to buy tickets or register for the event.
Examples include: Coachella, SXSW, TED TalksMicrosites can be an effective way to support a specific initiative. When used correctly, they can help to drive traffic and create awareness for your company or brand.
How Lumavate's DXP can help your build personalized microsites
Lumavate's DXP can help your build personalized effective microsites at scale for your customers. Our platform makes it easy to create and manage microsites that are optimized for performance and conversions. For a deeper dive on conversions check out our article on microsite conversion tips. Contact us to learn more about how we can help you build effective microsites (and other digital experiences).