3 Examples of Microsites that Work
by Matt O'Haver | Last Updated: Aug 10, 2022
by Matt O'Haver | Last Updated: Aug 10, 2022
Microsites can be a powerful marketing tool. By nature, they are usually designed with a very specific purpose and target audience in mind depending on the type of microsite that fits your needs. This makes them an excellent choice for certain types of campaigns and initiatives where you want to laser-focus your message. Read on for three examples of times when a microsite might be the best solution for your organization.
A microsite is a small website or a single web page that is intended to function as an independent entity. It is typically used to support a specific campaign, product, event, or brand.
Microsites are often used to supplement an existing website and drive traffic to it through links and search engine optimization (SEO). They can also be used as standalone sites.
When evaluating microsites vs traditional sites, its easy to see why microsites offer a number of advantages over traditional websites:
There are many situations in which a microsite can be more effective than a traditional website. Here are three examples:
If you're launching a new product or running a marketing campaign, a microsite can help you focus attention on that specific thing. This is because microsites are designed to be highly targeted and relevant to a particular topic.
Microsites offer an opportunity to create a unique and immersive user experience. This is especially beneficial if you're trying to appeal to a younger audience.
Because they're relatively quick and easy to set up, microsites can be a great way to test out new ideas. This is useful for both businesses and individuals who are looking to experiment with online marketing.
Microsites can be an effective marketing tool if used correctly. They offer a number of advantages, including the ability to focus your message, create a unique experience, and test out new ideas. If you're considering using a microsite for your next campaign or initiative, keep these things in mind to make sure it's successful.
Here are three examples of microsites that have been effective:
Examples include : Beats by Dre, Nike Fuelband, Amazon Kindle
Examples include: Google Chrome, Old Spice, Samsung Galaxy
Examples include: Coachella, SXSW, TED Talks
Microsites can be an effective way to support a specific initiative. When used correctly, they can help to drive traffic and create awareness for your company or brand.
Lumavate's DXP can help your build personalized effective microsites at scale for your customers. Our platform makes it easy to create and manage microsites that are optimized for performance and conversions. For a deeper dive on conversions check out our article on microsite conversion tips. Contact us to learn more about how we can help you build effective microsites (and other digital experiences).