3 Tips for More Effective Microsites Strategy

by Mitch Tor | Last Updated: Aug 11, 2022

Microsites are a great way to market your brand or product, but only if they're done correctly. Here are three tips for making your microsites more effective. This blog will cover three tips to help you build a more effective microsite strategy. When to Use Microsites? First things first, we need to talk about what microsites are and how they are best used. Microsites are standalone websites that are separate from your primary website. They are typically used for a specific campaign or purpose, such as launching a new product, running a contest, or promoting a sale. Microsites are most effective when they have a clear and defined purpose. This might be driving sales of a particular product, generating leads for your business, or raising awareness of your brand. Whatever the purpose is, make sure it is clear to both you and your visitors. A microsites purpose could be any of the following:

To drive sales of a particular product
To generate leads for your business
To raise awareness of your brand
To serve as a companion site for an event

What Makes a Microsite Strategy Effective?

Using a microsite in the right setting is only as important as the rest of your strategy to support it. But how do you create an effective microsite strategy? Here are three tips for how you can have a microsite strategy with results:

Plan Extensively
Design with Laser Focus on Goals
Test and Improve

Each of these tips is an important part of a microsite strategy and we will cover how each functions as a part of a stellar strategy.

Plan Extensively

The first step to an effective microsite strategy is extensive planning. You need to know what you want your microsite to achieve and have a plan for how you are going to get there. This means research, setting clear goals, and mapping out a path to success. There are several questions you need to ask yourself during this time if you want to see success.

Who is my target audience?
What are my goals?
What type of content will appeal to my target audience?
How will I promote my microsite?

By taking the time to answer these questions, you will be able to create a microsite that is much more likely to achieve your desired results.

Design with Laser Focus on Goals

After you have planned everything out, it is time to start designing your microsite. This is where you need to have a laser focus on your goals. Every element of your design should be chosen with your goals in mind. For example, if your goal is to generate leads, you will want to include a form for visitors to fill out. If your goal is to sell a product, you will want to make sure your buy now buttons are prominently displayed. By keeping your goals at the forefront of your mind, you will be able to create a microsite that is designed for success. There are several tools available for you to build microsites without code. If you just want a plain site builder you could consult any of the microsite builders out there. You can also use digital experience platforms like Lumavate to design microsites driven by powerful analytics.

Test and Improve

The final step in creating an effective microsite strategy is to test, test, and test again. You need to make sure that everything on your microsite is working correctly and that visitors can easily navigate through it. Testing will also help you identify any areas that need improvement. Once you have made all the necessary changes, test again to make sure everything is working as it should. By taking the time to test your microsite, you will be able to ensure that it is functioning properly and that visitors have a positive experience. Not only will it prevent your users from having a poor experience, but testing your microsite allows you to optimize your microsite for results. By using tools like A/B testing, you can test different elements of your microsite to see what works best. This can be anything from the color of your buy now button to the position of your form. By testing different elements, you will be able to identify what works best for your microsite and achieve the results you are looking for. Microsites can be a great way to promote your brand or product, but only if they're done correctly. By following these three tips, you can create a microsite strategy that is sure to produce results. For more detailed tips check out our complete microsites strategy guide. If you want to start building microsites today, create a free account with Lumavate!

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