What Are the Benefits of Digital Assets?

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by Lumavate | Last Updated: Feb 15, 2024

Marketing your business is always a priority for finding and retaining new customers. However, when it comes to developing new marketing campaigns, do you have the right assets? Digital assets can make or break your promotional objectives, so it's imperative to have as many as possible.

Beyond these assets, you also need a quick and easy way to store and organize them in a single accessible database. So, let's break down the fundamentals of digital assets and how to manage them effectively.

What Are Digital Assets?

A digital asset is merely a piece of content used to promote your business and/or specific products. The most common types of digital assets include photos, infographics, videos, audio files, and more. They're called assets because you can use these content pieces for marketing and sales purposes.

For example, if you have a how-to video about a specific product, you can use that in your sales funnel. When a prospect sees how easy it is to use the product or how helpful it is, they may be more willing to buy it. Similarly, you can use tutorial videos to promote items to prospective leads across social media and advertising channels.

What Are the Benefits of Digital Assets?

Amassing various digital assets is a good thing, but what kind of ROI does each piece yield? Why invest in so many different options to market your brand or product line? Here are some tangible reasons why digital assets can be so valuable to your business.

What Is Digital Asset Management?

Over time, your marketing team will likely develop tons of digital assets based on specific products. In some cases, one product may have many assets, including video clips, PDF files, image libraries, customer testimonials, and more. So, if you have dozens or hundreds of products, each with a list of assets, it can be virtually impossible to handle everything.

That's where digital asset management comes in. A digital asset management (DAM) system is an online server where these files and content pieces live. The purpose of a DAM program is to keep everything organized and accessible. Assets can be tied to specific products, or they can be categorized by tags (or both).

For example, you may have photos of happy customers using a specific product. Not only will these images be tied to that product, but they can be used in other promotional materials, such as commercials, ads, or blog posts. With a DAM system, individual users can find the right photo for their specific project using keywords and tags.

Another primary component of a DAM system is that one person (the digital asset manager) updates and curates the library regularly. This way, if one piece is replaced by a newer version, the manager doesn't have to update multiple servers or hard drives.

Also, the manager can dictate who has access to the system and specific assets within. For example, a third-party marketing team may be able to access assets regarding a specific campaign, but they can't access the whole system.

What Are the Benefits of Digital Asset Management?

If you're currently struggling to find specific images or videos about products in your lineup, you may realize the importance of digital asset management already. Here's a breakdown of all the ways this kind of system can improve your marketing and sales tactics:

If you're ready to see how digital asset management can help your business, check out Lumavate. In addition to DAM functionality, Lumavate also allows you to organize and update product information (e.g., SKU numbers, dimensions, etc.) and create interactive product experiences. Contact us today to find out more.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.