What Is the Role of Digital Asset Manager?

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by Averi Easley | Last Updated: Sep 10, 2023

In recent years, many industries have seen a major shift and have been moving towards creating digital assets for various aspects of their business. 

With this comes the decision of where to store all of these different types of data. Should digital assets be sorted into folders? Where should I look when trying to find relevant assets?

A Digital Asset Management (DAM) solution can help.

What Is Digital Asset Management?

According to IBM, digital asset management (DAM) “is both a business process and an information management technology, which creates a centralized system for organizations to organize and access their media assets.”

Digital asset management systems or digital asset management platforms are crucial for businesses, as they provide a centralized location to store all of a company's data.

What Does Digital Asset Management Software Do?

Digital asset management software provides companies with a centralized location to store all of their digital assets. These types of digital assets range from images, videos, and audio files, to documents, and more. The data stored within the DAM can vary from internal documentation to assets that can be shared with the public.

What Are Examples of Digital Asset Management?

There are numerous companies out there that offer digital asset management solutions. Let’s explore some of the most common digital asset management system examples.

Digital Asset Management Companies

Now that we have reviewed some companies and their digital asset management tools, how do you select the best one? Ideally, the best solution is one that has a DAM, PIM, and DXP all-in-one platform. The good news is that there is a solution like this on the market today! One of the top digital asset management systems is Lumavate.

Lumavate’s PXM platform is the best DAM tool for manufacturers because its DAM solution is a part of the overall PXM platform. Lumavate has PIM, DAM, and DXP, all within one platform. This means that they are extremely useful for manufacturers when creating a comprehensive product experience strategy.

What Is the Role of Digital Asset Manager?

Brandfolder defines a digital asset manager as “the person responsible for documenting, storing, analyzing, organizing, and cataloging all of a company’s digital assets. That’s all their photos, videos, audio, website, and blog content… the list goes on.”

This means that a digital asset manager job description would typically include handling everything related to the digital assets of a company. With the shift to digital, digital asset management jobs are becoming much more common, as having your digital assets organized and easy to find can benefit your company in numerous ways.

Here are some of the many reasons why marketers would want to use a DAM to organize their digital assets.

How to Become a Digital Asset Manager?

There are some important skills to look out for when you are looking to hire a digital asset manager. Some of the most important skills are:

These days digital asset managers can utilize technology to help them succeed. Using a DAM solution, helps the manager organize and store all of the assets in one centralized place. Now whenever someone requests a document, they can easily find it, or point them in the right direction.

Organize Your Digital Assets Using Lumavate

Ready to get started with Lumavate? Schedule a demo with one of our product experts and we’ll show you how easy it is to organize your brand’s digital assets and product information in our platform, so you can start creating engaging digital product experiences for your customers that drive brand loyalty and revenue.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.