What Is the Role of Digital Asset Manager?
by Averi Easley | Last Updated: Sep 10, 2023
by Averi Easley | Last Updated: Sep 10, 2023
In recent years, many industries have seen a major shift and have been moving towards creating digital assets for various aspects of their business.
With this comes the decision of where to store all of these different types of data. Should digital assets be sorted into folders? Where should I look when trying to find relevant assets?
A Digital Asset Management (DAM) solution can help.
According to IBM, digital asset management (DAM) “is both a business process and an information management technology, which creates a centralized system for organizations to organize and access their media assets.”
Digital asset management systems or digital asset management platforms are crucial for businesses, as they provide a centralized location to store all of a company's data.
Digital asset management software provides companies with a centralized location to store all of their digital assets. These types of digital assets range from images, videos, and audio files, to documents, and more. The data stored within the DAM can vary from internal documentation to assets that can be shared with the public.
There are numerous companies out there that offer digital asset management solutions. Let’s explore some of the most common digital asset management system examples.
Brandfolder - Brandfolder is a DAM platform that enables companies to easily organize all of their digital assets. Since Brandfolder is only a DAM, your company would not be able to create digital product experiences within its platform.
Bynder - Bynder is a DAM platform. This platform is also more expensive and does not have the ability to create digital product experiences.
Adobe DAM - Adobe digital asset management platform allows users to store digital assets within their Adobe Experience Manager solution. That being said, Adobe is not a PXM that was built for manufacturers, so the use case for the solution will vary.
Now that we have reviewed some companies and their digital asset management tools, how do you select the best one? Ideally, the best solution is one that has a DAM, PIM, and DXP all-in-one platform. The good news is that there is a solution like this on the market today! One of the top digital asset management systems is Lumavate.
Lumavate’s PXM platform is the best DAM tool for manufacturers because its DAM solution is a part of the overall PXM platform. Lumavate has PIM, DAM, and DXP, all within one platform. This means that they are extremely useful for manufacturers when creating a comprehensive product experience strategy.
Brandfolder defines a digital asset manager as “the person responsible for documenting, storing, analyzing, organizing, and cataloging all of a company’s digital assets. That’s all their photos, videos, audio, website, and blog content… the list goes on.”
This means that a digital asset manager job description would typically include handling everything related to the digital assets of a company. With the shift to digital, digital asset management jobs are becoming much more common, as having your digital assets organized and easy to find can benefit your company in numerous ways.
Here are some of the many reasons why marketers would want to use a DAM to organize their digital assets.
One Source of Truth - A DAM solution provides a centralized location for managing all digital assets across your business. This helps ensure that your employees are using the correct and approved digital assets.
Tagging - It is common for DAM software to come with the ability to tag digital assets. Tagging can make it easier to find the assets you need. This means that if you are looking for a specific document, you can click on the relevant tag and quickly find what you are looking for.
Searchable - Assets are searchable which means team members can quickly locate specific resources. This leads to increased productivity and reduced time spent searching for relevant assets.
Instantaneous Updates - When digital assets are updated within a DAM, the changes are automatically reflected in the digital experiences that are using them. This can be information on your website or product catalog.
There are some important skills to look out for when you are looking to hire a digital asset manager. Some of the most important skills are:
These days digital asset managers can utilize technology to help them succeed. Using a DAM solution, helps the manager organize and store all of the assets in one centralized place. Now whenever someone requests a document, they can easily find it, or point them in the right direction.
Ready to get started with Lumavate? Schedule a demo with one of our product experts and we’ll show you how easy it is to organize your brand’s digital assets and product information in our platform, so you can start creating engaging digital product experiences for your customers that drive brand loyalty and revenue.