What Is Digital Asset Management Company?

Averi Easley Picture

by Averi Easley | Last Updated: Sep 14, 2023

Teams often spend countless hours searching for the right image or document that they need for a project. These assets might be stored on your computer, on a colleague's computer, or even in a shoebox. 😂

If this is the case, then investing in a Digital Asset Management (DAM) solution might be the right move for your company.

What Is Digital Asset Management? 

According to Gartner, digital asset management software “plans and manages the creation, approval, organization and distribution of all types of content (text, graphics, images, videos and audio) from a single system. It ensures that each piece of content is the best and most appropriate for every interaction, and that internal and external stakeholders properly use digital assets to increase customer engagement, retention, acquisition and satisfaction.” 

A simple way to look at it is that digital asset management tools enable you to store documents, images, videos, audio files, and more, all within one system. This can be crucial to any business, but especially manufacturers, as they often have numerous types of digital assets for each of their products. Without a DAM, your company's digital assets may end up living in numerous locations and your team may spend countless hours trying to track down these assets.

A digital asset management tool can be essential for a company, as it can improve efficiency within your organization. In an ideal scenario, a digital asset management system would also allow you to easily use these assets in digital product experiences and share them with team members or channel partners.

Why Is Digital Asset Management Important?

You may find yourself wondering why digital asset management is important and if your company should invest in it. The short answer is yes and there are numerous benefits to using a digital asset management system. By having a centralized location for all of your brand’s digital assets you can easily create personalized experiences, enable cross-collaboration between teams, and upload brand consistency.

Let’s explore some of the benefits associated with digital asset management software:

What Is a Digital Asset Management Company?

With more companies embracing digital, there are significantly more companies that offer digital asset management solutions. Let’s look at some of the top digital asset management companies:

How Do I Choose a Digital Asset Management System?

Now that we have reviewed some digital asset management companies, how do you choose the best digital asset management solution?

It is important to evaluate numerous solutions when searching for the best digital asset management software for your company. Here are a few things to consider during this process:

Is Dropbox a Digital Asset Management Tool?

Dropbox is a cloud-based file storage service. This platform allows users to organize, store, and share various types of digital assets. While this platform has features similar to those of a DAM, it is not quite considered a DAM. Dropbox does not have the features and capabilities of a specialized DAM and is not equipped to handle the large amount of digital assets that manufacturers typically have. 

Is Google Drive a Digital Asset Management Tool?

Google Drive’s primary focus is on file storage and sharing documents. Google Drive does have some search functionality and filtering options, however, it does not have the capability to easily tag content so that marketers can find what they need. It also does not seamlessly integrate into systems like a PIM or DXP, which means marketers would find it difficult to embed their assets into web pages, etc.

With all of this in mind, which solution would be considered one of the top digital asset management systems? Lumavate is the best DAM solution because it is not just a DAM. Lumavate allows users to create digital product experiences using the data stored in their PIM using its DXP capabilities. 

Ready to get started with Lumavate? Schedule a demo with one of our product experts. We will show you how easy it is to organize your brand’s digital assets and product information on our platform. All of this will allow you to start creating engaging digital product experiences for your customers that drive brand loyalty and revenue.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.