How to Get a QR Code?
by Michelle Lawrence | Last Updated: Sep 24, 2023
by Michelle Lawrence | Last Updated: Sep 24, 2023
QR Codes have become vital to enabling us to bridge between the physical and digital worlds. Let’s dive into how QR Codes work and how manufacturers can create one to improve your business operations.
A QR Code or quick response code is a machine-readable code that stores information in a visual pattern readable by a QR Code scanner or smartphone camera. It’s usually square-shaped, with black and white colors.
When you scan a QR Code online, the encoded information gets decoded, directing you to a website, displaying a message, dialing a number, etc.
The versatility of QR Codes lies in their simplicity and the amount of information they can convey. Their adoption was slow before 2020, with factors like broken links and lack of user awareness hindering their growth. With the rise of contactless interactions, QR Codes became increasingly significant post-pandemic.
For manufacturers, numerous applications of QR Codes can improve customer engagement and drive revenue.
For example, a customer scans a QR Code on a product’s package and is directed to a product registration form instantly. Or attendees at a trade show accessing detailed product information with a simple scan.
The use cases of QR Codes for manufacturers are endless, but how do you create one?
A QR Code generator is a tool that converts the information you want to share, be it a link or text, into a scannable code.
Follow these steps to create a QR Code:
Input your desired link into a QR Code generator.
Choose your design preferences.
Download your code.
You can create different types of QR Codes, such as traditional and creative ones. The standard QR Codes are those with the typical simple black-and-white patterns with the main aim of functionality. While this type works, you can create a QR Code that better aligns with your brand.
Creative QR Codes can be tailored to include brand colors, logos, and unique designs, ensuring the code aligns with your brand’s identity. These codes are more visually appealing and can contain dynamic content like videos, audio, and interactive elements, fostering an engaging user experience.
The main difference in creating standard and branded QR Codes lies in customization.
For standard QR Codes, you can leave the black-and-white default. Customizing the QR Code according to your design preferences makes it branded. When you’re done, download it and print or share it to platforms where customers can scan it to access the information you want to communicate.
Now that you can use a QR Code generator to create one, why should manufacturers adopt this technology?
From real-time content updates to increased product registration, the benefits of QR Codes for manufacturers include the following:
Improved Customer Engagement - QR Codes offer an interactive element, allowing prospects to access information instantly and improving the product’s customer journey.
Real-time Updates - With the right QR Code system, manufacturers can change the linked content, ensuring customers access the most up-to-date information consistently.
Increased Registrations - Manufacturers can gather valuable customer data by simplifying the warranty registration process through a QR Code.
Bridging Online and Offline - QR Codes seamlessly connect physical products to the digital realm, enhancing the overall customer experience and revenue.
When choosing a QR Code generator, consider one that provides long-term management so you can change where those QR Codes point over time to ensure you never have aQR Code tied to a broken link.
Let’s say you create a “My own QR Code” that allows customers to access your information and other necessary details like an About Us page. Good long-term management will help you update the information without any cost for changing the QR Code, and you can maintain effective communication with customers.
Speaking about zero cost for changing your QR Code, how about generation one for free?
You can create codes with a free QR Code generator at no cost. Examples of free QR Code generators include the following:
QR Code Generator
Several limitations to using free QR Code generators hinder the code’s effectiveness and how you can use them in your business strategy. Usually, these tools can’t allow you to track analytics or restrict your ability to modify the content linked to the QR Code.
Lumavate is the best QR Code generator for manufacturers who need flexibility and insights, allowing you to craft holistic digital product experiences that your customers will love. Here’s a glance at what our Product Experience Management (PXM) Platform provides:
Product Information Management (PIM) solution that centralizes and manages product data, ensuring manufacturers can consistently provide accurate product details across various channels.
Digital Asset Management (DAM) solution that streamlines the storage, retrieval, and distribution of digital assets, enabling manufacturers to efficiently manage and deploy multimedia content for marketing.
Digital Experience Platform (DXP) that empowers manufacturers to quickly create digital product experiences across various touchpoints, enhancing customer engagement and brand loyalty.
With customization, analytics, and integration that enables you to make better data-driven decisions, Lumivate is the best QR Code generator for manufacturers. Schedule a demo today, and let our product experts show you how easy it is to use our platform.