A digital experience platform works by providing content online, in an interactive way, for visitors to engage with. It is essentially a place that brings together all of the different tools your business uses into a central place. The visitors who engage with your digital experience can be customers who are familiar with your brand, or brand new customers.
What Is a Digital Experience Platform?
If you search for digital experience platform or DXP, you will likely come across several varying definitions. According to Gartner, a digital experience platform is “an integrated set of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences.” Simply put, a digital experience platform is a tool that allows you to create and manage highly-personalized interactive experiences for your customers to interact with. Want to know what the best digital experience platform is? There are many platforms on the market, but the best digital experience platform is one that best meets your needs, is easy to use, and within your budget.
Why Do You Need a Digital Experience Platform?
You might be asking yourself, why do I need a digital experience platform? Well if you are a company that interacts with customers, then the answer is simple, yes you need a digital experience platform to create digital experiences. With a digital experience platform, you will quickly be able to create digital experiences that allow your customer to engage with your brand, whether this is to learn more about your products or reaching out for product support.
Who Should Be Involved in a Digital Experience Project?
The key team members that should be involved in a digital experience project is the marketing team. At some companies, this could be one individual, while at others it could be multiple teams for multiple business units. Marketing teams will know what their goals are for the digital experience and what type of information should be included. While a digital experience manager might be a newer role in many companies, it can be integral in ensuring your customers have the best possible experience with your brand. According to TheCXLead.com, part of the digital experience manager's job description is “to make sure a company’s online presence is high quality, easily accessible, and meets customer needs.”The good news is with a digital experience platform like Lumavate, any member of your team can easily assist in creating a digital experience!
What Is a DXP vs Headless CMS?
You may find yourself asking “What is a DXP vs headless CMS?” According to Strapi.io, “a headless CMS is a backend content management platform.” Essentially, this is where all of your content would be housed. Typically a headless CMS does not include a front-end presentation layer, so there is a need for developers to present this information to your end users. This can lead to higher costs and a feeling of lack of ownership, as you have to go through multiple channels to get changes made to your content.While a DXP, like we mentioned above, is a tool that allows you to create and manage highly-personalized interactive experiences for your customers to interact with. With a digital experience platform like Lumavate, you can quickly and easily create multiple digital experiences without ever needing to meet with a developer. Lumavate also allows you to manage all of your content in one place, including files, images & text.Want to learn more about digital experience platforms, check out this article The Guide to Digital Experience Platforms. You can also create a Free Account or schedule a demoto check out Lumavate’s DXP.