Who Uses a DXP?

Averi Easley Picture

by Averi Easley | Last Updated: Feb 19, 2023

Who Uses a DXP?

Have you ever wondered who uses a DXP? A digital experience platform (DXP) can be used by anyone, as long as they have a need for it. There are many DXP technologies on the market and some serve the purpose of allowing companies to manage their shopping carts and online checkout process. While others allow companies to quickly create multiple digital experiences for their brand. A common user for a DXP is a marketing team, as they generally know how their company wants to engage with their customers from a digital perspective. There are numerous DXP examples, including use cases for events, products, recruiting, trainings, surveys, etc. The options are endless, especially when using a platform like Lumavate! 

What Is a DXP?

Have you ever heard of the term DXP and wondered what a DXP is? If you do a quick Google search you will come across an extensive list of definitions of a DXP. According to Gartner, a digital experience platform (DXP) “is an integrated set of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences.” In short, the DXP meaning is a tool that allows people to create and manage highly-personalized interactive experiences for their customers to engage with.  There are numerous DXP platforms available and some of the top DXP platforms on the market today include Sitecore, Acquia, Optimizely, and Lumavate.  As discussed earlier, a digital experience platform allows a company to interact with its customers online. This can be accomplished by creating a personalized interactive experience. A common term associated with a digital experience is a composable DXP. A composable DXP means that the platform is easy to use, easy to customize, and easy to implement within your organization. Utilizing a composable DXP would allow you to integrate your existing tech stack. This would be a great benefit to companies, instead of requiring them to switch to the platform's preferred technology.

What Does a DXP Do?

So now the next question may be, what does a digital experience platform (DXP) do? A DXP provides companies with a way to create an interactive experience and interact with their customers online.  If you can create a great digital experience, you can enhance your customers' experience with your company and may even encourage them to come back and purchase from your brand. On the other hand, if you create a bad digital experience, you could end up causing your customers to want to engage with other companies.

What Types of Companies Use DXPs? 

Are you curious about what types of companies use DXPs? The answer may surprise you, as any type of business can benefit from using a DXP! Gone are the days when only large enterprise companies can see the benefits & afford to utilize a digital experience platform. With a platform like Lumavate, any type of company can see the benefits of using a DXP, as the platform is very easy to use & is affordable. By implementing a digital experience platform (DXP), you can have more touchpoints with your customers, quickly provide them with a customized experience and even gather their feedback.  Want to learn more about the benefits of using a digital experience platform (DXP), like Lumavate,  in your business? Book a demo here.

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