Elevate Your Account-based Marketing (ABM) Efforts

Stephanie Cox Picture

by Stephanie Cox | Last Updated: Sep 12, 2022

Almost every business-to-business (B2B) marketing plan has a common strategy: account-based marketing (ABM). The premise of ABM is marketing and sales teams work together to identify a list of target accounts that both teams will actively pursue using a wide variety of tactics and channels to turn these target accounts into customers. While ABM has been around for decades, it has taken off in the last five to seven years, and now more than 70 percent of marketers are using ABM With the increased use of ABM by B2B marketers combined with the thousands of messages a day that individuals experience, it’s critical for marketers to incorporate a significant amount of personalization and creativity in their ABM efforts. This means marketers must go beyond the standard email personalization and take it a step further to include tactics like personalized videos, creative direct mail, and customized digital experiences.  Our ABM: Prospecting Template is a great way to quickly create and manage a 100 percent personalized digital experience for each of your target accounts. Or, you could take it to the next level and create a personalized digital experience for each of the target contacts at your target account! Very few B2B brands that are implementing this type of personalized approach to digital experiences in their ABM efforts and it’s a surefire way to make your brand stand out.  The sole purpose of the ABM: Prospecting Template is to generate a new sales opportunity with your target account, and we’ve structured the content of the template to align with this goal. Our ABM: Prospecting Template includes the following: ABM Prospecting QR CodeAs you can see, the ABM: Prospecting Template is designed to help you create a new sales opportunity with your target account. And the best part is that you can start using the ABM: Prospecting Template in a matter of minutes by copying the Template directly into your Lumavate Studio and updating the branding and content. It’s extremely possible for you to have a fully personalized ABM: Prospecting digital experience of one of your target accounts in less than 30 minutes. Text XX to 586828 or scan the QR code to see an example of how the ABM: Prospecting Template could come to life for your business.

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