Use Our Account-based Marketing (ABM) Template to Accelerate Your Deal Cycle
by Stephanie Cox | Last Updated: Sep 12, 2022
Every business-to-business (B2B) company is always trying to accelerate their sales cycles to close opportunities faster and with more predictability. While there isn’t a silver bullet that can guarantee this challenge is permanently solved, one way to help ensure a better outcome is by making it easy for your prospects to find all of the information they need about the opportunity with your company. Our Account-based Marketing (ABM): Deal Acceleration Template is designed to do just that as well as help your company stand out from the competition by providing a personalized digital experience that is continually updated throughout the sales process. Our ABM: Deal Acceleration Template includes the following:
Authentication - Due to the highly-personalized content in this digital experience, this Template includes Email Authentication which allows you to restrict access to the digital experience to specific email addresses or domains. This functionality also enables you to see when individuals have accessed the digital experience. We recommend personalizing the login page with your company’s logo and your prospect’s logo.
Personalized Homepage - Providing a personalized homepage is another way to show the level of effort your team is putting into working with this target account. We recommend including a personalized message as well as a personalized video from your primary point of contact. It can also be a really great touch to continually update the content of this page throughout the process so it’s always featuring personalized messages that align with where you are in the sales process.
About Company - While your prospect is likely familiar with your business since you’re engaged in an active sales opportunity, it’s highly likely that this digital experience is shared with others in your prospect’s company as they involve more people in the buying process. This content gives you a way to control how your company is described to new contacts at your target account.
Sales Process Checklist - One way to ensure both you and your prospect are always on the same page regarding the various steps remaining in the sales process is by having a checklist that outlines each step including dates and responsible parties. You or your prospect can easily check off items in this experience so everyone is always up-to-date on the steps remaining in the process.
Proposal - It’s not uncommon for many B2B companies to have multiple iterations of proposal as you work to refine what’s included in the contract with your prospect. By having a single place where the most recent version of the proposal is available, you’re ensuring that all parties are always looking at the most up-to-date version and don’t have to dig through their email to find it.
Statement of Work or MSA - There are numerous times where you may need other documents reviewed as part of the sales process which can be made available on this page.
Relevant Resources - This section is a great way to provide your prospects with easy access to any relevant content such as case studies, eBooks, podcast interviews, etc. that demonstrate your company’s expertise and prove that your company has successfully driven results for other similar brands.
Key Team Members - There are often multiple individuals involved in the sales process on both sides and this section is designed to highlight all of the involved individuals. It’s a great way to make sure everyone knows the key players in the process and the role they’ll play.
Contact Us - It’s mission critical to make it easy for your prospects to quickly connect with any of your key team members via email, phone, or one of our chat integrations such as LiveChat, Drift, Intercom, etc.
The ABM: Deal Acceleration Template is a must-have digital experience for any sales opportunities with a target account especially if your ideal customer profile (ICP) includes mid-market or enterprise businesses. This Template can easily be copied into your Lumavate Studio and enable you to quickly customize the content and branding to make it relevant for your business and your target account. Using the ABM: Deal Acceleration Template, it takes less than 30 minutes to have a fully personalized digital experience that helps you close deals even faster. Text ACCELERATE to 586828 or scan the QR code to see an example of how the ABM: Deal Accelerate Template could decrease the time-to-close for your sales opportunities with target accounts.