Let’s not sugarcoat it, there’s a lot to figure out when you decide to build a mobile app. Are you building a native mobile app or are you hoping on the Progressive Web App (PWA) bandwagon? Once you’ve got an idea of what you want to build, your next major decision is deciding what app company you’re going to partner with. Here’s our guide on how to find the best app company.
Let’s get down to the nitty-gritty aspect of finding the best app company to work with…what are you wanting to spend on your mobile marketing project? This will help determine if you’re going to choose an app development company or a platform company. If you’re an enterprise organization and have a larger budget, your budget could likely withstand the cost of hiring one of the best mobile app developers. Software engineers’ salaries are usually pretty high; they have to possess the skills to develop an app for both Android and iPhone operating systems.
Let be clear by saying the second option isn’t to hire a cheap app developer. With a mobile app platform company, you can build your own apps, making the cost more reasonable. PWAs are a mobile experience hosted on the web, just with a native app look and feel. Plus, consumers don’t have to download them from the app store (which takes a long time and can be cumbersome to update your apps constantly). So even if you’re not budget-conscious, partnering with a Progressive Web App development company is the way to go.
You want to be in close proximity to the software development company you choose. It’s going to make communication and checking in with the product a lot easier…that’s why you see so many people searching for “app development companies near me” on Google. When you outsource your mobile project to a developer that isn’t a mobile app development company in the USA, you risk things getting lost in translation. Your meetings will probably be at less than ideal times, and honestly, it’s just nice to be in proximity with the developers creating your mobile app. When in doubt, go local.
Did you just pivot your mobile marketing strategy and need to develop an app quickly? Then you might want to stay away from an app development company. They can take up to a year to develop a native mobile app. With a low code app development platform, your app could be ready in a matter of hours. And let’s not forget there’s going to be updates that need to happen with your app. Nothing is perfect and your users start using your mobile app, you’ll likely find things you’ll want to fix. Choosing a platform where you don’t have to wait for another team to make these changes will drastically speed things up.
What Do You Want?
How hands-on do you want to be with this project? If you’ve got a million things on your to-do list and don’t want hands-on experience creating an app, then outsourcing this project to an Android app development company makes sense. But if you’re like most marketers, you’ll likely want to dip your toes into this experience and help create your mobile app. Because of that, you’ll want to partner with an app platform. Low code and no code platforms enable citizen developers (yes, this means you!) to build apps without touching a single line of code.
Can’t get enough about mobile apps? Hear from Alex Russell on this episode of Mobile Matters where he discusses all things PWAs.