Website Marketing Strategy 101

A great website is a needed in today's age of technology. Read along to learn how to market your website strategically!

Last Updated: Aug 30, 2020

Website Marketing Strategy

A website is an essential tool in your marketing strategy. A brand’s website is typically one of the first places consumers will go to to learn more about your company and products, therefore, you want to make sure your website design leaves a good first impression, and it is easy to access. All of this goes into your website marketing strategy. Your website marketing strategy includes the website design, content, how easy it is to discover the website, and what can be done on the website. Some things a brand might consider including in their effective website strategies are SEO practices, A/B conversion testing, and the design of the site including language, graphics, and site layout. When thinking about your website marketing strategy, or a website redesign strategy, running A/B testing is a very effective tool that will help you better understand what consumers are looking for on your website, and what they respond best to. Your website should always be designed and tested with the end user in mind.

Website Marketing Strategy PDF

In order to create an effective website marketing strategy, there are many resources out there that will help you get started. There is an option to look at examples of other brand’s website marketing strategies by looking at a website marketing strategy PDF. A website strategy PDF will provide examples of what to do, what not to do, and what have worked well for other brands. If you choose to base your website digital marketing strategy on what other brands have done, make sure you are adjusting the strategy to fit your brand. There is not one marketing strategy that works for everyone, you have to adjust it to your brand and your customers if you want it to be effective. There are also website update templates available if you are making an update to your website strategy and want guidance. Using a template can be a great tool, especially if you do not have extensive graphic design or digital marketing background. If you don’t have a background in website marketing, there are website strategy sessions that help marketers learn about website marketing. Or, a brand can always choose to hire a website marketing company to help them with their strategy.

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What is Digital Marketing

Digital marketing is a term that is thrown around a lot in modern marketing, but what is digital marketing? Digital marketing is a key function of marketing today, and it includes any marketing effort that occurs on a digital device or on the internet. Some digital channels that brands may choose to focus their digital efforts on include search engine, social media, website, email, or text. All of these digital channels are so important for a successful marketing strategy because so many consumers are already on digital devices all day, and more and more people are getting on the internet everyday. Therefore, having a digital marketing strategy is more important than ever today. If a brand does not have a strong background in digital marketing, they might consider looking for digital marketing agencies to help them create a strategy. Some digital marketing services that might be offered through these agencies include SEO services, paid ads, social media management software, a content management system, email marketing services, or a platform to build native mobile apps of Progressive Web Apps (PWA). Investing in these digital marketing services will help a brand develop a strategic approach to internet marketing. There are also many agencies that focus on digital and internet marketing that can be found with the simple search of an internet marketing company near me.

Digital Marketing Plan Template

Seeking guidance when developing a digital marketing plan is a great way to make sure your digital marketing strategy is on track. A great way to do this is seeking out a digital marketing plan template. This will ensure you are thinking through every aspect of your digital marketing plan. It is possible to find free templates, but it may also be beneficial to invest in a high quality template. There are also more resources out there like a Google marketing PDF or free online marketing courses. All of these resources will help you learn more about digital marketing, and help you create a successful digital marketing strategy.

SEO Services

SEO stands for search engine optimization and it is the practice of using keywords to optimize search results and move your brand up within a user's search results. When someone makes a search, they are most likely to click on the top 5 results because those results most closely align with the keywords they have searched for. Therefore, by using keywords to optimize search results, you will get more leads to your website. This also goes beyond a website, if your brand has a PWA, you can also use SEO to promote your app.

When starting out with an SEO strategy, you might consider looking for an SEO marketing service instead of handling all SEO practices in house. SEO services will help you identify what keywords are most important, and how to best optimize keywords on the company website. An example of an SEO company is Webfx, one of the top rated SEO company websites in the world.

Digital Marketing Strategy

When it comes to digital marketing, it is best to build a well thought out digital marketing strategy rather than just winging it. As modern marketers, it is just important to have a digital or online marketing strategy as it is to have a traditional marketing strategy. When thinking about how to create a digital marketing strategy, a great place to start is looking for a digital marketing strategy framework. Using a framework is helpful because it will guide you through every step of building a strategy. Additionally, most frameworks have proven success so you can research the success of different frameworks before deciding which one to go with. Another option is to look at digital marketing strategy resources. For example, a digital marketing strategy PDF 2019 or 2020 so you can read about recent trends and practices. There are also a variety of digital marketing strategy PPTs that can walk you through a lesson in digital marketing. After learning about digital marketing basics, and before beginning your strategy, you should think about what are different popular internet marketing strategies. While you do not want to blindly follow every trend, it is important to stay up to date with current trends to better understand current consumer behavior.

Lumavate offers a variety of digital marketing resources to help marketers build an effective digital marketing strategy and stay in touch with digital marketing trends. The Mobile Matters podcast offers advice from leading digital marketers. In Rand Fishkin’s episode the topic of finding what digital channels work for your brand is discussed in depth. Lumavate also offers a mix of digital branding strategy PDF, digital strategy PDF, and digital marketing strategy example PDF documents as downloadable resources. Some examples include The perfect mobile solution for the customer obsessed, Pictures this: Image recognition + AR in your business, and What you need to do for your mobile strategy.

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eCommerce Strategy

eCommerce has been on the rise in recent years as internet usage has begun to surge. eCommerce is any online shopping transaction that happens electronically through the internet. As the online shopping trend continues and more and more brands begin conducting business online, it is important that your brand develops an eCommerce strategy. There are a variety of approaches brands can take when it comes to an eCommerce marketplace strategy. Some successful eCommerce strategies include selling directly on your website, promoting eCommerce on social media channels with the option to redirect to the website, using mobile technology such as QR codes or NFC to make a purchase online, or using a mobile application. If a brand chooses to use a mobile app as a part of their eCommerce strategy, they have the option to choose between a native mobile app or a PWA. If a PWA is used, it is possible for eCommerce transactions to take place faster, as PWAs can run in low and no service areas.

Before starting with eCommerce, it is a good idea to look into best practices for web marketing strategies in eCommerce. There are many resources available such as Lumavate’s blog that highlights best practices for CPG companies, or looking into web marketing strategies in eCommerce ppt. Best practices will also differ depending on company size. For example a marketing strategy for eCommerce start up companies will be vastly different from a well-established retail brand. It is also important to look into the latest trends in eCommerce to ensure you are offering a customer experience customers will be pleased with. As the world continues to digitize, best practices are changing everyday and eCommerce marketing strategy 2019 best practices will differ from eCommerce marketing strategy 2020 best practices.

Free Online Marketing Tools

There are many tools that can be accessed online to help with digital and online marketing. There is an option to access free online marketing tools, free online marketing strategies, or courses that teach you how to market online for free and how to promote my business online for free, but oftentimes free tools might not offer as many features or functionality as you may need. To see a variety of these tools there are online marketing tools lists that compare different services and prices. Some examples of popular online marketing tools include Buffer, Google’s marketing tools (Analytics, Ads), SEMrush, and more. These tools can help improve your online marketing strategy and off multiple online business marketing ideas. Digital and online marketing can also look different depending on the type of business. For example, online marketing strategies for small businesses might be different than internet strategies for traditional business compared to the marketing strategy for online business. In order to make sure you are developing the best online marketing strategy for you, it is useful to review a history of online marketing pdf to get a solid background in online marketing, then look at more current resources like online marketing strategies pdf 2020 or an online marketing strategies ppt 2020. Additionally, it is important to still consider offline and traditional marketing strategies so finding resources that focus on online and offline marketing strategies pdf is helpful.

GoDaddy Website Builder

GoDaddy is a popular web hosting service and domain registrar. Some of the specific services offered include GoDaddy web hosting, GoDaddy website builder, GoDaddy web design, and GoDaddy websites marketing commercial. Web hosting allows users to put their website on the internet for others to view. GoDaddy’s website builder lets you both build your website and market it all from within GoDaddy’s platform. This also allows for web design, and the ability to customize it either using Wordpress or GoDaddy’s professional web design services. The cost of a GoDaddy website varies depending on what plan the user wants. The plans range from basic to premium, and there is an eCommerce option, but all users can initially start for free. There is also an opportunity to become a GoDaddy Plus member which comes with additional services. GoDaddy can also build websites and purchase domains Globally. For example, users can purchase a GoDaddy AU domain which is popular in Australia. If you are interested in the website marketing GoDaddy offers, you should first look at GoDaddy marketing reviews and see how others use the platform before getting started.

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