![Team at the drawing board developing a marketing strategy](https://www.lumavate.com/media/webp/developing-a-marketing-strategy-from-scratch-webp.webp)
Feb 9, 2024
What Are the 3 Major Areas of Product Management?
Three key areas of product management are product discovery, planning, and development. Learn more about each area and the role they play in launching products.
![Looking Back on 2023 and What's in Store for 2024 Video Card](https://play.vidyard.com/TWevPkjNDYVzGnA9mmccSp.jpg)
Feb 8, 2024
Looking Back on 2023 and What's in Store for 2024
See all of the major product functionality we launched in 2023 and a preview of what's to come in 2024.
![Woman in hardhat on a tablet in a manufacturing facility](https://www.lumavate.com/media/webp/AdobeStock_398219280-webp.webp)
Feb 8, 2024
What Is the Difference Between MDM and PIM?
Learn how Master Data Management and Product Information Management both involve the centralization of product data but serve very different purposes.
![Women looking over printed documents while having a laptop nearby](https://www.lumavate.com/media/webp/AdobeStock_610560016_blog-webp.webp)
Feb 7, 2024
What Does a PIM Manager Do?
A Product Information Manager (PIM) Manager is the person responsible for managing all product information for a business and is the owner of a PIM solution.
![people working at a computer](https://www.lumavate.com/media/webp/The-Difference-Between-DXP-and-CDP-webp.webp)
Feb 6, 2024
What Is the Best DAM Software?
There are countless Digital Asset Management (DAM) solutions available with varying functionality. For most manufacturers, the best DAM solution is Lumavate.
![coding on a keyboard](https://www.lumavate.com/media/webp/3-types-of-effective-microsites-webp.webp)
Feb 5, 2024
What Is a PIM Position?
A Product Information Management (PIM) position is the person or team responsible for managing product information in a PIM software solution for a business.
![Data Analysis for Business and Finance Concept. Graphic interface showing future computer technology of profit analytic, online marketing research and information report for digital business strategy.](https://www.lumavate.com/media/webp/shadowIT-webp.webp)
Feb 4, 2024
What Are the Types of Digital Asset Management?
The most common digital assets that companies use for marketing and sales efforts are images, documents, audio, and video files.
![person coding on a laptop](https://www.lumavate.com/media/webp/code-coding-computer-574071-webp.webp)
Feb 3, 2024
What Is the Difference Between PIM and PCM?
A Product Information Management (PIM) solution manages all of your product data, and most PIM tools manage product digital assets negating the need for a PCM.
![Woman using computer](https://www.lumavate.com/media/webp/businesswoman-busy-computer-1080855-webp.webp)
Feb 2, 2024
What Is a Digital Asset Management System?
Digital Asset Management (DAM) systems establish a single location for all of the digital assets in a business that can shared with team members, agencies, etc.
![Person working on a laptop in a manufacturing facility](https://www.lumavate.com/media/webp/AdobeStock_457516325-webp.webp)
Feb 1, 2024
What Is PIM in Software?
A Product Information Management (PIM) is a software solution that enables companies to effectively manage their product information in a single location.