What Is a Digital Asset Management System?

Lumavate Picture

by Lumavate | Last Updated: Feb 2, 2024

We don't have to tell you that effective management of assets is key to a profitable business. These assets have quantifiable value for your organization. Your company's valuable assets, however, don't just include tangible ones. Digital assets are just as important to your company's success and should be managed with the same attention and care.

What Are Examples of Digital Assets?

Whenever your organization creates an image, document, video, or audio file, or any other document that is stored digitally, you have a digital asset. Other examples of digital assets include:

Manufacturing marketers produce a range of digital assets, such as product images, videos, and brochures for promotional materials. Digital content is created for websites, social media, email campaigns, and online advertising. 

Properly storing and managing this vast library of digital assets requires a dedicated software solution. This is why manufacturing marketers trust Digital Asset Management (DAM) systems, ensuring easy organization and accessibility. 

What Is a Digital Asset Management System?

A digital asset management (DAM) system is a solution that allows your company to centrally store, manage, and share digital files.

A DAM is typically shared across multiple departments and locations, as well as with external partners like agencies and channel partners.

With effective digital asset manager software in place, you never have to worry about a new online campaign held up by a missing video or misplaced image. When it's time to update a user manual to the latest version, the team members in charge of that don't have to start designing the new asset from scratch.

Digital asset management platforms save time, money, and allow you to continually build on the good work you have already done.

Top Examples of Digital Asset Management Systems

What is an example of a digital asset management system? Today's businesses have a number of prominent digital asset management tools to choose from. Top digital asset management systems include software from companies that include Adobe, Bynder, Canto, and Brandfold. These digital asset management examples each offer different ways of organizing your valuable assets.

But, the top digital asset management systems are not interchangeable. Each has their own benefits and drawbacks. Adobe, for instance, comes weighed down with a hefty price tag and a long implementation time. Canto, Bynder, and Brandfolder are standalone DAMs and require a third-party solution to create digital experiences.

Only Lumavate offers a full suite of digital asset management tools with full PIM and digital experience creation in its platform. This means a seamless, built-in integration and frictionless ease of use.

How Do I Choose a Digital Asset Management System?

There are many digital asset management solutions available. Each has its own unique list of benefits and drawbacks. Before investing in a system, ask these questions to ensure it offers the best digital asset management tools for you.

First, ask all stakeholders what problems you wish to address with a DAM. Is it making it easier to find specific assets in a huge library? Is it sharing sensitive assets only to specific team members while protecting these from outside prying eyes? The best digital asset management tools allow you to filter access so only the people who need it can get in.

Next, you need to consider the reputation of the company you are looking at. Look for reviews of the top digital asset management companies in USA to ensure you are choosing one with a strong reputation for data safety and customer service. Lumavate has many happy users who have shared their positive experiences.

Decide how you will structure the taxonomy of your digital assets. It is important to start with a strong understanding of how you will organize assets, so everyone can find what they are looking for. The system should be as intuitive as possible for users.

What other systems do you need to integrate with? Make a list of the software and hardware used both in-house and at your third-party partners and vendors. The best digital asset management systems will have seamless integration with the systems you need.

Discuss how and where digital assets will be used. Your company needs to be able to give access to the people who need it. This way, you are never held up because someone lacks the assets they need.

Summing Up

No more asking where a product image wound up. With good digital asset management tools, your team members and third-party partners can put their hands on the assets they need to create the work product that will help move your organization forward.

Is Lumavate the product for you? Get in touch for a free consultation.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.