Real Marketers Podcast

Listen to insights from marketing and tech leaders at the world’s largest brands.

Jan 14, 2019

Don’t Underestimate the Power of Iteration

In this week's episode of Mobile Matters, we talk to Taylor Webster from Lowe's about the importance of continual iteration of your mobile experiences.

Jan 7, 2019

NFC: The Power Behind a Tap of Your Mobile Device

In this week's episode of Mobile Matters, we talk to Tim Daly from NXP about how Near-field Communication (NFC) is much more prevalent than you might think.

Dec 31, 2018

Why the Traditional Marketing Funnel is Actually Broken

In this week's episode, we talk to Shawn Schwegman from DemandJump about how we live in a multi-device world and how the traditional marketing funnel is broken.

Dec 24, 2018

Holiday Gift of Brands Doing Mobile Right

In this week's episode of Mobile Matters, we're highlighting our top five brands who are doing mobile right and sharing what you can learn from them.

Dec 17, 2018

Trends Impacting How Brands Engage With Consumers on Mobile

In this week's episode, we talk to Rob Martens from Allegion about the major trends impacting mobile, impact of the Internet of Things, and augmented reality.

Dec 10, 2018

Why You Need to Have a Mobile Strategy

In this week's episode of the Mobile Matters podcast, we talk to Guilda Hilaire from Aetna about the importance of having a mobile strategy.

Dec 3, 2018

The Impact 5G Will Have on Your Company

In this week's episode of the Mobile Matters podcast, we talk to Bill Soards from AT&T about all things 5G.

Nov 26, 2018

Why Your Mobile App Needs to Be in the Top 5

In this episode, we talk to Dave Galante from Mobivity about why you need to get your native mobile app in the top five most used apps by consumers.

Nov 26, 2018

How to Make Multichannel Marketing Work in Your Company

In this episode of the Mobile Matters podcast, we talk to Marsha Villasenor from Merkle about multichannel (or omnichannel) digital strategies.

Nov 26, 2018

It’s Time for a Mobile-first Mindset

In this episode, we talk to Patrick Flanagan from Simon Property Group about SMS, mobile metrics, and transitioning to a mobile-first mindset.

Nov 12, 2018

Mobile Matters

In the introductory episode of the Mobile Matters podcast, Lumavate's VP of Marketing Stephanie Cox gives some insight into how this podcast came to be.

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