Mobile Marketing Trends
A brief overview of the mobile marketing trends you should know about.
Last Updated: Nov 10, 2021
Understanding Mobile Marketing Trends
It’s important to first understand digital and mobile marketing meaning and types. Digital marketing is an umbrella term that incorporates any marketing that happens on any digital channel to reach your customer. You can think of it as websites, social media, SEO, email, SMS, and many other types of marketing but it is not specific to a device. Whereas mobile marketing is part of digital marketing but is focused on consumers who use their mobile devices or tablets to access the information. This can be through a mobile device, wearables, voice, tablets, etc. There are many types of mobile marketing such as SEO, SMS campaigns, app based marketing, location-based marketing, push notifications, QR codes, and many many more. Now that we are clear on the meaning of mobile and digital marketing let’s now focus on mobile marketing trends!
First let’s start off with the mobile trend definition. A mobile marketing trend is a marketing tactic that has a high volume of marketers trying and testing it out. A great example right now is TikTok. Marketers are trying to figure how or even if they should use this new trend and what audience it makes the most sense for. Mobile trends and innovation of new platforms has been nothing new over the past years due to the growth of mobile devices. In just four years, Statista reports that the number of smartphone users increased by a billion users, from 2.5 billion to 3.5 billion users! The question is no longer what are the benefits of mobile marketing but how to take advantage of the mobile marketing growth and be sure to incorporate it into your marketing strategy from the beginning. With mobile marketing statistics as staggering as the fact that over 40% of mobile transactions happen on mobile - it is crucial to figure out how your brand will leverage the mobile marketing channels.
Lumavate has created a helpful mobile marketing strategy pdf to download to help answer some of the big questions surrounding how to evolve your mobile marketing strategy based on current trends. Mobile marketing technology has been on the rise and many companies are looking at ways to improve their tech stack while keeping it efficient. You will continue to hear about new MarTech companies in the mobile marketing news outlets. It’s important to stay up to date on the new trends and technologies to know what your company may need to test out!
What Is Marketing Land?
We discussed how important it is to stay up to date on the trends and new technologies that are being created in the MarTech industry. There are many trends with mobile marketing and it’s sometimes hard to keep track of the list of mobile marketing technologies or mobile marketing trends of 2020. Marketing Land is a great resource to use to stay up to date on the new types of mobile marketing trends and mobile marketing articles. Marketing Land can help keep you updated on a large spectrum of marketing information, innovations and new trends. Here is a short list of mobile technologies that Marketing Land can help keep you up to date on - SEM, SEO, Analytics, Retail, Display, Social, and much more. You can even look at past years articles such as mobile marketing trends 2019 and past holiday marketing trends. It’s important as a market to keep a pulse on the mobile app future trends and finding resources that help you stay up to date is crucial.
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How Digital Marketing News Can Help Your Business
Staying up to date on 2021 mobile trends is going to be important to how you run the marketing department. In a Mobile Matters Episode with Rochelle Hartigan, Rochelle discusses how important it is to test and try new concepts and innovative ideas in the marketing space but also understand when it is time to pivot away from failure. (By the way, failures are okay when testing new strategies or concepts. Just do it quickly!) Marketing Land is one resource to use to stay up to date on marketing news 2021 but let’s look at some other digital marketing news outlets that can help bring your team today’s marketing news and even look back at past mobile technology trends 2019 and beyond.
- Medium - Medium is a blend of mobile marketing blogs, articles, etc, similar to an online magazine. You can be a reader of Medium or a publisher!
- Mobile Marketer - Mobile Marketer is a great place to stay up to date on top mobile marketing news. From successful and not so successful campaigns to innovative marketing approaches. Great weekly or daily email subscription to sign up for.
- Marketing Dive - Marketing Dive is also a great email subscription to be on daily or weekly. They share a lot of trends and top stories as well in the marketing space. Is not specific to mobile.
- Retail Dive - Retail Dive is specific to retail marketing news. It will help keep you up to date on what is happening in the retail industry.
- Marketing Tech - Marketing Tech is just a great all around helpful resource for anything marketing. They are focused on keeping you updated on marketing technology and strategies.
Mobile App Trends Are on the Rise
One of the major trends and beneficial long-term channels that have become a staple for some companies is the mobile app trends. Mobile apps have become a cornerstone in many companies’ mobile marketing efforts. Statista reported that “in 2018, global mobile app revenues amounted to over 365 billion U.S. dollars. In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising.” The app market in 2020 is projected to have a revenue around $581.9 billion US dollars worldwide. It wouldn’t be surprising if mobile app marketing 2020 actually surpassed that due to advertising spending moving to digital and online due to the global pandemic.
Let’s now look at some mobile app industry trends and how there are native apps, web apps, and even Progressive Web Apps that are trending at the moment. Let’s look at what a native app and web app are and then how Progressive Web Apps (PWAs) are starting to trend as the next app program. Native apps are what you probably think of initially as a mobile app. You go into an app store and download an app to your device. Web apps are different to native apps in that they are hosted behind a URL. Web apps do not have the functionality to connect with device features such as camera, push notifications, geolocation, etc. but they are a great option for cost savings between web apps and native apps. Then there are PWAs. PWAs bring the best of both worlds from native apps and web apps. They are hosted behind a URL but can also be downloaded to your phone homescreen and take advantage of some of the device's functionalities that web apps can’t access. PWAs are known for accessing geolocation, push notifications, home screen download, access offline and many more native functionalities. PWAs are starting to trend due to their quick time to market and lower costs compared to the native apps because they work across all operating systems and devices. Lumavate is one of the leading digital experience platforms that you can use to build PWAs. Create a free account on Lumavate today!
Mobile App Advertising Could Be Key
While mobile and digital marketing trends have been on the rise so has mobile app advertising. Mobile app advertising is a strategy that app developers have been using for mobile ad monetization within their apps to earn money. Developers use this in their free and paid for apps. Some of the mobile advertising trends you’ve seen over the past couple years are short video clips. We first saw these types of ads on YouTube but now you are seeing them across platforms like TikTok and Snapchat. Business of Apps reached out to a few top advertising professionals to figure out what they believe to be mobile advertising trends 2020 and below are a few snippets:
- Mobile advertising is moving from web to in-app ads
- Local and hyper-local advertising will become more abundant
- Consumer privacy is going to play a pivotal role in how ad targeting will evolve
These mobile advertising insights can help you figure out what might be the next thing to look into for your advertising spending. Many advertisers will use ad servers for mobile apps to help budget, strategize, optimize, and analyze their ad campaigns.
Mobile Marketing Strategies to Think About
As you can tell there are many different types of mobile marketing strategies and it honestly will depend a lot on your brand voice and whether you are a B2B, B2C, or B2B2C company. Mobile marketing strategy 2019 does not look the same as mobile technology trends in 2020. Let’s look at TikTok for example. TikTok was a rising app and social media platform in 2019 but due to a worldwide pandemic and most countries having a quarantine put in place this platform skyrocketed. “TikTok was the most popular non-gaming app worldwide in February 2020, ahead of big names like WhatsApp and Facebook and marking the app's best month ever,” states Business Insider. Mobile business trends will always be evolving and it will always be important to understand how many shiny objects your company will chase annually. Do you have a certain amount of your budget set aside to test out new iOS development trends in 2020 or the next up and coming social platform? Understand where your audience is and what new innovation you may want to test out.
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Other Global Mobile Trends 2019
There have been global mobile trends in 2019 and mobile trends 2020 that have taken mobile by fire. The infamous TikTok phenomenon has skyrocketed due to the global pandemic in early 2020 and the majority of marketing teams are trying to decide if it is the right endeavor for their brand. There can be so many shining objects in the mobile trends that it is important to understand where your brand lies with some of the new marketing strategies. For instance, know the audience you will be reaching with new platforms and whether it fits your target audience or if it would be better to wait and see how the channel matures. Another good example of global mobile trends is PWAs and how they have become a great option for places with low connectivity and possibly not as much internet access. The marketing strategy of mobile phones in India may begin to lean towards PWAs because they can be saved onto your device and still partially work without an internet connection. Flipkart and BookMyShow are great examples of PWAs that have been working very well in India. PWA Stats noticed that “Flipkarts PWA is driving fifty percent of its new customer acquisition. Nearly 60% of visitors to the PWA had previously uninstalled the native app primarily to save space.” PWAs are becoming a global mobile trend.
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