Lumavate’s Blog on Product Experience Management (PXM)

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Whiteboard Wednesday mobile summer safety tips

Jul 9, 2019

Mobile Use Cases for Quick-Service Restaurants: Whiteboard Wednesday

Mobile order ahead, apps galore and Apple Pay? Today, we're looking at the standout quick-service restaurant brands using mobile technology with customers!

Jul 9, 2019

We're Throwing Away the Marketing Funnel

With the shift to a multi-device customer journey, can today's customer be defined by a traditional marketing funnel? It may be time to get innovative!

Jul 3, 2019

Whiteboard Wednesday: It's a Special Holiday!

It's Whiteboard Wednesday here at Lumavate and we've been celebrating a lot this week. Want to know why? Check out the video below!

Jun 28, 2019

Marketers: Your Customer Journey Isn't Linear

It's time to admit it: we as marketers are jumping the gun on personalization, and skipping over some majorly important customer journey mapping

Jun 26, 2019

2019 Quarter 2 Recap: Whiteboard Wednesday

In this week's video, we'll go through a few of the most exciting announcements, events, and mobile moments that happened this quarter!

digital strategy lessons from marketing leaders

Jun 25, 2019

Here Are 3 Lessons in Digital Marketing Strategy from Top Marketing Leaders

Feel like you're ready to update your brand's digital strategy from top to bottom? Get started with these three lessons from digital marketing pros!

Jun 19, 2019

Innovative Brands Using QR: Whiteboard Wednesday

How are brands like Delta and Bird using QR to encourage a more seamless customer experience? Check out our sparknotes version of how they did it here:

Jun 13, 2019

How QSR Brands Can Build Loyalty Programs that Work

For fast food and fast casual restaurants, loyalty programs are a non negotiable. Here's how trends like mobile ordering and tiered rewards come into play.

Jun 12, 2019

Whiteboard Wednesday: Best Practices for Video on Mobile

Sluggish metrics on your video content? This week's Whiteboard video features a few best practices that we're using to see higher engagement rates on mobile

May 30, 2019

3 Must-Have Features for Your Mobile Experience

Rethinking your mobile experience? In this video, we'll chat about a few of the features you can use to drive engagement and increase adoption on mobile.

May 22, 2019

Whiteboard Wednesday: How to Make Customer-centric Mobile Decisions

Creating a mobile strategy can be overwhelming-- That's why we made this checklist that outlines how to make customer-centric decisions about mobile!

May 15, 2019

Whiteboard Wednesday: Best Practices for Mobile Adoption

When you've worked hard on a mobile app, there's nothing worse than poor adoption. We've got a few tried-and-true tips for an increase in mobile engagement!

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