Which Is the Best PIM?

Averi Easley Picture

by Averi Easley | Last Updated: Jul 5, 2023

When it comes to your product data, where do you typically store this information? 

Many companies store this data in a spreadsheet that is then shared on multiple employees' computers. This can quickly lead to challenges in finding the most up-to-date product information. There is a better way to manage this data, and the solution is called a Product Information Management (PIM) solution.

What Is the Purpose of a PIM?

Simply put, a PIM provides a centralized location to manage all of a company's product data. It is recommended for any company that sells products to create a product experience management strategy. When creating this strategy it should include product information management software as a component.

By incorporating a PIM solution within your organization, you can easily store various types of data. Some examples of the type of data you can store for your products include:

By selecting a software solution like Lumavate, you will be able to use our product information management (PIM) solution no matter what subscription plan you choose. 

Overall the purpose of a PIM is to save you and your team time, by streamlining your work. Since all of your product data is stored in one central location, team members will no longer spend time searching for the data. Instead, everyone will know exactly where the data is stored and can easily make changes as they are needed.

What Is an Example of a PIM?

When you begin your search for PIM software, you will likely come across numerous companies that offer this type of solution. Here are some of the most common PIM software examples:

Let’s dive a little deeper into several of these PIM software companies:

PIM Tools in Market

There are numerous PIM tools in market that are available for you to choose from today. Each one has its own set of features and benefits. A  best-in-class PIM solution is designed to have the product data and all related digital assets managed by the marketing team or product managers.

How Do I Choose a PIM?

Now that you know what the purpose of a PIM is and have reviewed some examples of PIM solutions, how do you go about choosing one for your company? How you choose a PIM depends on what your company’s needs are. 

Is your main consideration point the number of features or is cost the main issue?

An important thing to consider is that every manufacturing company should have a PIM. If you don’t currently have one, then you will need to embark on an evaluation process to find the best one for your business.

When beginning your search for a PIM solution, you will want to find a solution that can manage your product data, provide access to your product digital assets, connect to your digital experiences, and allow you to implement and make changes without requiring IT or custom development.

Lumavate is a digital experience platform (DXP) that also has a PIM within its platform. Lumavate is the ideal solution for any manufacturer because it allows you to manage your product data, provide you with access to your digital assets, connect to your digital experiences, and allow you to manage all of these changes yourself. No custom coding is needed and you will not need to hound your IT team for help. Lumavate was also built with manufacturing companies in mind.

Which Is the Best PIM?

While there are numerous solutions out there, one of the best PIM software options is Lumavate. Lumavate is a great choice as it gives you the ability to create digital experiences that are tied to your product data, integrate your existing tech stack, and provide you with messaging functionality.

Ready to learn more? Book a demo today.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.