What Is the Need for Product Information?
by Lumavate | Last Updated: Dec 8, 2023
by Lumavate | Last Updated: Dec 8, 2023
Online shopping has become a major part of the economy, with more US adults saying they prefer to shop online than in-store compared to any other country. However, one of the biggest challenges of online shopping is the ability to see a product before buying it. In a store, it's easy to tell what it is and how it works. But online, a customer has to rely on product descriptions and images.
Because product information can involve so many components and since there can be so many products to manage, let's look at how e-commerce businesses can adapt and provide value for their customers.
Product information is simply the details about a specific product. These details can include (but are not limited to) the price, dimensions, SKU number, functions, features and benefits, colors, accessories, and much more. This information can be relayed through multiple media types, including text, photos, and videos.
Some manufacturers may go beyond a simple breakdown of the basic information about a product and offer in-depth walkthroughs and how-to videos. This way, customers can see the product in action and understand why they may want or need it.
When it comes to online shopping, the importance of product information can't be overstated. As a general rule, it's best to provide more details than you think the customer might need. Here are some compelling reasons to include as much detail as possible with each product:
Know How to Use the Product - A product information PDF may offer insights into the layout and functionality of a product. This manual can highlight what certain parts do and how to use them correctly.
See the Product In Use - Sometimes, it's hard for a customer to know how to use a specific item. Product information examples enable them to see the various ways they can benefit from their purchase.
Assess the Dimensions - One common issue with online shopping is when a customer orders a product that's too large or too small for their needs. So, showing the product in relation to other objects (or people) can provide the necessary context. A product information website can also showcase the item in multiple situations.
Realistically, each product needs multiple information pieces, which may include images, PDF documents, video files, and more. Let's say an individual item has six pieces of content, and your business sells 100 products. Even with so few items (relatively speaking) for sale, that's 600 content pieces to manage.
Making matters worse is when multiple people have to access the files, including marketing and sales teams. Without proper organization, it's easy for everything to get messy and hard to find. So, it's imperative to create a strong foundation of product information management.
A PIM system is a central server where users can access the data they need about specific products. Also, as new content is created (i.e., photo or video shoots), it can be added to the corresponding product's folder. This way, anyone can find what they need and not have to search through pages of content.
Overall, the main PIM benefits include a streamlined server, better brand consistency, and less confusion among users. As more products and users are added to the system, proper organization and storage become even more crucial.
As a business, your objective is to sell products. So, it's imperative to have compelling product information and marketing materials so you can sell more items to your audience.
This process can attract new leads or entice existing customers. Product marketing can also work with customer marketing to create a more compelling sales pitch.
For example, with customer marketing, the goal is to identify your ideal customers and determine their specific needs and pain points. From there, you can develop product information and marketing materials to address those pain points. By merging the two techniques, it's easier to connect with a customer and motivate them to buy.
That said, product marketing is impossible without product information materials. If people don't understand what the product is or why it will help them, they won't have any reason to buy it. So, investing in high-quality content allows you to attract customers more easily. In some cases, the information may generate and convert leads without the sales team. Your business can generate revenue automatically, strengthening your bottom line.
Creating content is easy, but managing it is hard, especially when you have dozens or hundreds of products in your inventory. Lumavate allows you to manage your data seamlessly, allowing you to focus more on marketing and sales, not back-end administrative work.
In addition to product management, Lumavate can also help you manage digital assets (e.g., photos, videos, tutorials, webinars, and more) and create product experiences for your customers. Essentially, we take your content and make it far more compelling and easier to promote across different channels.
Unlock the potential of your business by contacting us today!