A product catalog can be a valuable resource that can provide information to consumers along with retailers and/or dealers.It is estimated that approximately 218.8 million US consumers will shop online in 2023, according to Oberlo. This means that providing valuable product information to your customers can greatly benefit them and your business.
How Do I Make My Own Catalog?
You might be wondering where you even start when creating a product catalog. There are some key steps that are needed when creating your product catalogue. Let’s review these steps next:
Determine the structure of your product catalog. This step also involves determining what information you want to include in the catalog.
Gather all of the product information and the related assets. This particular step could be quite cumbersome, especially if you have to work with multiple departments to gather the data.
Add all of your product information and the related assets to a Product Information Management (PIM) solution.
Create a digital experience that is tied to your PIM solution. Since your digital experience is now tied to a PIM, you can provide up-to-date product information whenever the product guide/catalog is accessed.
Update your product data and related assets using the PIM and have them instantaneously available in your product guide/catalog.
Using a solution like Lumavate will make it easier for you to manage your product data and digital assets. Lumavate also has a PIM solution which means you can tie your product data to a digital experience, all within less than 30 minutes.
What Should be Included in a Product Catalog?
A product catalog typically contains a full list of all of a company’s products, along with detailed information about each product. Product information can vary, depending on what your company decides to include. There really is no right or wrong answer regarding this decision. Some of the typical information that is included is the following: product name, description, pricing, features and benefits, photos, related parts, and accessories.
What Program Can I Use to Make a Catalog?
There are various catalog maker software options that are on the market today. These different catalog maker solutions will allow you to make a product catalog. When creating a product catalog, you may choose to create a simple product catalog using Microsoft Word, Canva, or Adobe InDesign. When you create the product catalog with these tools, you would normally distribute it as a PDF. This could be added to your company's website and sent out to your customers via email. An alternative option is to use a digital catalog maker. By selecting a digital-first solution like Lumavate, you will have the ability to quickly update your catalog data. Lumavate is a digital experience platform (DXP) that allows you to store all of your product data and related digital assets in one place. With this in mind, you can seamlessly pull this data into your digital experience.
What Is the Best Program to Make a Catalog?
By using a product information management (PIM) solution you will be able to save yourself and your team hours of work. This is the case as all of your product data will be in a centralized location. When you connect this data to a digital experience, then you can quickly create a product catalog or numerous product brochures. There are numerous catalog design software options out there, so how do you know which one is the best catalog design software solution for you? An important thing to consider is what features each option offers. There might be some solutions that have all of the features you are looking for but at a higher price point. While others may have limited features but are well within your budget. Another important consideration is cost. Finding a solution that offers all of the features you want, and at an affordable price, is key!One solution to consider is Lumavate. Lumavate will not only allow you to create a product catalog they also have numerous other features available. Lumavate is a great choice for managing your product data and related digital assets. With Lumavate, you can store all of your product data in their product information management (PIM) solution. They are also a digital experience platform (DXP), which means you can display the product data you entered into a digital experience. You will no longer need to spend countless hours updating every single product page. This allows marketers at manufacturing companies to easily create digital product catalogs quickly and easily. Ready to see Lumavate in action? Book a demo here.