What Is a PIM Good For?
by Lumavate | Last Updated: Nov 19, 2023
by Lumavate | Last Updated: Nov 19, 2023
Creating a pleasant buying experience for customers is key to building your business. However, manufacturers often find that storing all the information about their products, including related digital assets becomes chaotic. Different people have access to different information sources. When data gets updated in one area, it is not necessarily updated in other areas. This makes it hard for organizations to optimize their processes.
When manufacturing businesses start looking for ways to improve their ability to provide consistent, effective experiences for their leads and buyers, one of the best tools they can employ is a PIM solution. Those who have not used a PIM before may wonder what this type of solution is good for. Let’s explore the value that a PIM tool can offer organizations like yours.
Manufacturers have a wealth of information they need to access quickly as they navigate their sales cycles. Customers today want a seamless buying experience, and you want to make sure they receive accurate and engaging information every step of the way. The product information management solution, or PIM, makes that possible.
Your PIM will house all the relevant product data and specifications you need to provide customers with their requested information and their desired outstanding experience. The solution will track information such as:
Features and benefits
It will also help you quickly update your systems when you release a new product or make modifications to an existing one. This keeps your marketing and sales team operating effectively, even as your team makes key changes to your product offerings.
PIM solutions will also come with a built-in Digital Asset Management (DAM) functionality that helps you store product-related digital assets. This might include features such as:
Tech spec sheets
With all this valuable information directly in your PIM tool, you know that all members of the team have access to the latest information and digital assets so that they can provide a frictionless experience for potential buyers. You do not have to worry about inaccurate information getting passed along or your sales team missing a digital asset that would be beneficial to their sales pitch. You also know everyone has access to the same core information, creating a uniform user experience.
PIM software makes it straightforward for you to effectively manage product data and all the digital assets related to those products. Instead of your product and company information being stored in a variety of different locations, you have a single source that all the members of your team can access. When important information gets updated, you only have to verify that the updates go into a single spot. Every member of your team looks to the same source of information, so you know everyone delivers the same experience and information to buyers, creating a consistent experience for everyone.
Manufacturing brands often try to keep track of all their company product information and data in sources like spreadsheets. These spreadsheets then get shared across the company in different folders within the company network. They might also get added to individuals' hard drives. When you get to digital assets and product images, they often have even more storage locations.
Altogether, this makes it difficult to keep track of all the information and make sure that everyone works off the same core source of information. It becomes increasingly frustrating to effectively manage all the product data effectively the more complex it becomes.
With a PIM, your brand now has a centralized location for all your product data and brand information. Multiple users can all manage the product information as well, which means that if you have a marketing team member who wants to make particular notes or a customer service team member who has important information to add, all their notes go to the same spot.
As you start your search for a PIM, you will find that there are several different software options available, which can make it difficult to find the best PIM software provider for your business. Here are some of the most common PIM software companies you will encounter:
Plytix PIM - Plytix focuses on small and medium-sized businesses. It offers collaboration options for creating product content.
Pimcore PIM - This offers both a PIM and a Digital Asset Management (DAM) and Master Data Management (MAM) solution. If you want to update all the different areas of your brand’s digital management, this type of system works well.
Salsify PIM - With Salsify, businesses will find it easy to manage their product information. They can also use this PIM to improve communication across different departments within the organization.
InRiver PIM - InRiver focuses on providing omnichannel marketing solutions. It helps with tracking customers as they interact with the brand on different channels. The brand promises automation capabilities.
Catsy PIM - Catsy focuses on providing your business with greater agility when managing your product data. This creates a dynamic PIM interaction.
Lumavate PIM - Lumavate includes a complete PIM system as well as an enterprise-level Digital Experience Platform (DXP). With these built-in capabilities, users can manage their product information and any connected digital assets in the same place. Since the systems are connected, changes that you make to your product information and data will then automatically update the digital experiences that relate to that product.
Each of these PIM software examples offers the ability to centralize the management of your product data, and some do offer additional functionality. However, Lumavate is a uniquely capable PIM preferred solution, given that it functions as a PIM, Digital Asset Management (DAM) solution, and a Digital Experience Platform (DXP). As one of the top PIM options, Lumavate makes it easier for you to manage all your digital information and the digital experience you provide to your customers through a single source.
As the top PIM option, Lumavate offers you what you need to build your superior user experience. With the number of digital interactions customers have with businesses today, controlling these online experiences becomes an essential part of the buying cycle.
As you start to see the value a PIM can offer for your business, get started implementing this improvement strategy into your sales and customer management process. By bringing a PIM like Lumavate into your business strategy, you can start to centralize your information and experience how this can amplify your reach.
Get started now investigating the impact Lumavate can make for your business.