What Is DXP in Digital?
by Lumavate | Last Updated: Jan 13, 2024
by Lumavate | Last Updated: Jan 13, 2024
In the digital landscape, all experiences can be deemed digital experiences. This means that everything from using a mobile app to filling out a form online is a digital experience because these instances occur via a technological device like a smartphone, laptop, or tablet. However, another phrase will come up when learning about digital terminology: the digital experience platform (DXP).
Whether you are a business owner working to become more savvy with digital ideas or otherwise, getting familiar with DXP is an important step. Read on to get a better understanding of DXP meaning and DXP technologies.
The DXP meaning is more straightforward than many assume. A Digital Experience Platform is a unique software solution catered to business owners that allows them to create their own digital experiences even if they do not have access to technical resources.
Digital experiences are necessary in the technology-driven business world to engage with everyone from employees within a business to customers and even business partners or investors. Well-designed digital experiences meet the specific needs of the targeted user, and there are many use-case scenarios, such as:
Driving sales by supporting customers while they shop online
Building marketing campaigns
Creating product guides that will live on a website
A DXP supports the creation of these experiences in one centralized place, which makes technology-driven objectives simpler to achieve for the average business owner.
DXP platforms provide accessible, user-friendly software that allows users to bring their own digital experiences to life. These digital experiences could be websites, microsites, landing sites, product guides, shopping comparison tools, and more. With standard DXP technologies, the business user can build — out the base—level front-end design of various experiences. However, some DXPs like Lumavate make things even simpler by allowing the user to create these experiences without having any knowledge of coding or an in-depth understanding of technological processes.
DXP platforms can also enable content management capabilities. These capabilities support the creation of digital content, such as documents, images, videos, and text, but these digital assets can also be stored, managed, and reused right from the platform. For example, some DXPs offer a baseline content management system (CMS). However, some, again like Lumavate, offer a full digital asset management (DAM) software solution that offers greater functionality and resources for managing these digital assets.
A CMS is designed to manage content, but a DXP offers the ability to create full digital experiences using said content. This is the primary difference between DXP vs CMS, and it is a major difference. CMS is solely for managing those assets; DXP is more robust and supports the development of content. The DXP software allows the user to access an easy-to-use collection of front-end tools that can be used to create digital experiences. Additionally, the DXP platform most often has a built-in CMS or DAM to manage and get the most from those created experiences.
Numerous DXP solutions are available, each of which has its advantages and disadvantages. A few examples of DXP solutions include Sitecore DXP, Acquia, Liferay, Adobe DXP, Optimizely, and Lumavate. All of these DXP solutions allow business users to build experiences digitally, but some are more user-friendly or require less technical insight or resources to use.
For example, Adobe Experience Manager is known to require greater technical resources. Some business owners even have to seek outside assistance or consulting to set up and use the platform. By contrast, Lumavate's DXP technology is easy to implement even without in-depth technical experience. It is also important to note, all DXP solutions can offer different features, including offering either a CMS or DAM. Lumavate provides over 40 out-of-the-box integrations, including a built-in text messaging function, a Product Information Management (PIM) solution, a Form Builder, and more.
The entire list of digital platforms for DXP should be carefully evaluated before settling on a specific one for your business. Look for digital experience platform DXP reviews and get recommendations from other business users to determine which platform will offer the functionality you need. Evaluate the value of the integrations and tools the DXP provides and the ease of setting up the solution in your operation.
Building the best digital experiences can be the cornerstone of success for any modern-day business. Therefore, finding the best DXP solution is an important step toward success. Ready to discuss DXP with one of the simplest solution providers? Book a meeting with one of our team to find out how Lumavate can elevate your business in the digital world.