What Are the Benefits of DXP?

What Is the Purpose of DXP?

A Digital Experience Platform (DXP) offers marketers wide versatility in digital customer interactions. DXP software enables users to create and manage a collection of digital experiences including:

• Websites

• Landing Pages

• Microsites

• Digital Product Guides

This gives you a way to interact with your customers anywhere along the entire customer journey. In most cases, your DXP allows a marketer to build out the front-end design of each digital experience. Some DXPs including Lumavate allow you to create each digital experience without ever using code at all.

DXPs also offer a range of content management capabilities so marketers can create, manage, reuse, and recycle content including:

• Images

• Documents

• Videos

• Text Files

DXPs differ in what they offer. When considering DXPs, make sure to learn whether a DXP offers only content management system (CMS) functionality or if it offers a full digital asset management (DAM) solution as Lumavate does.

What Are the Benefits of DXP?

A marketer receives numerous benefits from a Digital Experience Platform (DXP) like Lumavate. A DXP provides benefits that can vary depending on the individual platform. Here are the benefits you can find on most DXPs:

• Easy to Use: DXPs give marketers and other business users the ability to create and iterate on digital experiences without using any code. You don't need to be a code expert.

• Built-in Content and Asset Management: Most DXPs feature a built-in Content Management System (CMS) or Digital Asset Management (DAM) functionality. This allows any user to work with a variety of content types at the same time for a selection of digital experiences. You can add any or all of these digital assets when building your digital experiences.

• Access to Analytics: A DXP offers a built-in analytics solution or can be integrated with an outside analytics platform that you are already using.

• Personalization Capabilities: DXP technologies allow marketers to personalize aspects of digital experiences in several ways which can range from personalizing content inside the experience to personalizing the entire experience, all based on where your customer is at in their customer journey.

Depending on your DXP's functionality, you may receive additional benefits. Lumavate's DXP offers additional benefits including:

• Fast to Implement: You can implement Lumavate's platform in less than one day.

• Expansive Functionality: Lumavate's functionality includes the following:

  • DXP

  • DAM

  • Product Information Management (PIM) solution

  • Form Builder

  • Text Messaging

  • More than 40 integrations with other software

  • And new product functionality every two weeks

• Cost Effective: Lumavate is 75 percent more cost-effective than other competing DXP software solutions.

• No Technical Resources Required: You don't need to be a technical expert to use Lumavate. There aren't any technical resources required to implement or maintain Lumavate. You don't need to use any code to install or operate the platform. It is designed to be used by anyone in your marketing team.

• Purpose-built for Manufacturing: Lumavate's platform was designed to specifically meet the needs of companies that manufacture and sell physical products to help them:

  • Centralize product data

  • Manage digital assets

  • Create digital product experiences

What Is the Difference Between CMS and DXP?

A Digital Experience Platform (DXP) gives business users a way to build and iterate on digital experiences with an easy-to-use front-end builder that doesn't require code. DXPs often have a built-in Content Management System (CMS) or Digital Asset Management (DAM) functionality which enables effective management of your content and digital assets used across all of your digital experiences. If you use a Content Management System (CMS), you only can manage your content. That doesn't include capabilities to build a complete digital experience for your customers like a DXP solution does. When comparing DXP vs. CMS, make sure to check which functions each platform offers.

What Is an Example of a DXP Platform?

Numerous DXP examples are available on this list of digital platforms, including:

• Adobe Experience Manager (Adobe DXP)

• Sitecore DXP

• Liferay

• Acquia

• Optimizely

• And more

When you do a Digital Experience platform DXP review, you will find that DXP companies offer marketers the ability to build unique digital experiences, but some options require more technical resources when getting started and implementing them. For instance, Adobe Experience Manager requires technical resources and may also require outside technical consultants to implement the platform initially.

In contrast, Lumavate's DXP solution can easily be set up by anyone on your marketing team in just a few minutes. Lumavate's DXP solution offers substantially more functionality than the majority of DXPs due to its platform features listed here:

• Built-in Product Information Management (PIM) solution

• Form Builder

• Text Messaging function

• Over 40 out-of-the-box integrations

Ready to explore what a DXP could do for your marketing team? Book a demo today.