What Is an Experience Platform?
by Lumavate | Last Updated: Dec 19, 2023
by Lumavate | Last Updated: Dec 19, 2023
Digital experiences are everywhere. Users interact with the digital sphere continuously with every tap, click, scroll, swipe, and search. With so much attention being demanded from a user daily, it can be challenging to make the information they see memorable.
In a world where every interaction needs to be an experience, how can brands keep up and stay competitive?
Digital experiences are one of the best ways to demonstrate to clients, users, and readers that your company is a thought leader in the industry. This post will cover essential topics such as Digital Experience Platform examples (DXP), DXP technologies, and the essence of DXP meaning.
At the end of this guide, you will better understand how and why DXP technology is so powerful to stay competitive in the modern landscape.
The scope of a digital experience is vast and can be confusing at first. After all, what exactly is a digital experience? An experience is a feeling that relates to someone on a deeper level. This means that an understanding could be as simple as receiving a text message follow-up after speaking with a representative or as complex as the interactive website or app that provides an end-to-end journey.
Digital experiences can be combined with favorable actions that you want your users to take. A great example is the manufacturing industry, which often needs to pair its products with a digital catalog on the website or mobile app.
The digital catalog can display the products or become a more effective digital experience. They make the digital catalog customizable, accessible, interactive, and easy to understand. It upgrades the catalog from a simple printed resource to an engaging and personalized solution that educates customers about how the products can benefit their lives.
Making websites user-friendly, having responsive landing pages, personalizing shopping viewing preferences, remembering personal details, and creating tailored microsites and email campaigns are common ways to improve the user experience in the digital world. The benefits and details are endless, but they impact your customers' and workforce's quality of life.
The customer experience has always been based on a personalized touch. Still, with digital experiences, every single user can feel like they are receiving the support of a professional organization with the same good feeling they receive from a "mom-and-pop" devoted operation.
DXP is a methodology and strategy that forms around crafting the ultimate customer experience on the digital plane. While teams can do their best to personalize every aspect of the buyer journey, this process is made much easier with the help of DXP technologies, such as Lumavate.
For a moment, imagine that you and your team are tasked with increasing the share of the wallet of existing customers while simultaneously creating a better way to attract potential users without increasing paid ad spend. The brainstorming will begin, and there will be various ideas about what strategy to employ. A common theme will be focusing on a specific pain point and analyzing whether the customer has enough information to decide.
The potential user will also need to hear about your company and will actively look to visit your website, speak to representatives, and interpret their first impressions of your brand.
Digital experiences automate the process of personalization and centralize the efforts of all divisions toward the customer journey through a dedicated DXP. DXP software is a powerhouse that lets you create and deploy experiences with assistance and guidance.
Comprehensive DXPs, such as Lumavate, allow you to build out an entire plan and deploy digital experiences without the need for coding, which increases the autonomy of each department by not having to rely on many technical resources and expertise to solve personalized and human issues.
DXPs are critical in content creation, the management of branded content, and providing the proper access and controls to everyone who needs them. A proper DXP will give the best integrations necessary so that you don't have to go elsewhere for product information, digital asset management, and product experiences.
Comprehensive DXP solutions provide many benefits, but choosing exactly what you and your team need can be difficult. There are many other questions to ask yourself, but before you do that, due diligence and research are the most critical steps to take when deciding.
The following list of digital platforms are some of the best DXP examples on the market:
Robust Capabilities: Adobe Experience Manager is extremely well-known and recognized for its extensive features, offering a variety of tools for making digital experiences you can immerse yourself in.
Scalability: With their various pricing plans, there is something for everyone - growing with your brand.
Technical Expertise Required: Adobe is a giant in the industry, carrying its weight well. This means that external consultants may be required to implement all the features and coach your team on usability.
Personalization: Sitecore excels in delivering personalized digital experiences, allowing businesses to tailor content based on repeated and consistent user behaviors.
Integration Capabilities: Sitecore prides itself on its ability to integrate with most software but may not offer complete integration.
Learning Curve: Easy to use, hard to master. Sitecore DXP has great core functionality but can be challenging to pick up as complex needs arise.
Open Source Foundation: Liferay is open-source, making it a more attractive option for budget-conscious people.
Community Support: Open-source platforms benefit a large community, providing much feedback. This also means that non-technical users can also offer misleading information at times.
Customization Complexity: Customization lies with the user due to its open-source nature. If you are looking for a tailored solution, you must hire external consultants or solve it in-house.
Cloud-Based Solutions: Acquia is primarily cloud-based, making it a perfect choice for location-agnostic people.
Drupal Integration: Acquia does not provide a CMS within its platform but integrates well with Drupal, a globally recognized CMS.
Pricing Structure: The pricing structure is not entirely transparent, with options reserved for discovery and sales calls with an agent.
User-Friendly Interface: Lumavate is highly accessible and easy to use across marketing teams and channels.
Quick Setup: The platform be set up within minutes, reducing the need for vast technical resources.
Complete PIM Integration: Lumavate goes beyond a traditional DXP, providing a Product Information Management (PIM) solution.
Rich Feature Set: With a built-in Form Builder, Text Messaging functionality, and over 40 out-of-the-box integrations, Lumavate provides a complete toolkit for marketers.
Transparent Pricing: Lumavate's commitment to transparency is demonstrated through its publicly shared pricing, which provides 75 percent more cost-effective business clarity than competitive alternatives.
Digital experiences are made and delivered through trial and error, but they are not always created in a silo. The perfect digital expertise is not just an interactive website or a beautiful video; it combines product information management, digital asset management, and product experience management to create a fully customizable and personalized experience relevant to all users on a deeper level.
With Lumavate. You don't have to choose between budget and excellence. Agile creation, rich functionality, and an exclusive feature toolset give you the flexibility to increase brand recognition.
Demo Lumavate today to take your first step on a new odyssey towards digital greatness.