What is an Example of a DXP?
by Nick Brems | Last Updated: Jan 15, 2022
by Nick Brems | Last Updated: Jan 15, 2022
It’s no secret that businesses today are heavily investing in digital experience platforms (DXPs). As a matter of fact, the DXP industry is expected to be worth more than $30 Billion by 2030. That’s almost 3 times the industry’s worth in 2022.
These numbers are no joke and it looks like DXPs are here to stay. However, before you jump headlong into purchasing a DXP, there are some questions that you probably want answered first.
First, let's define what a DXP is. A digital experience platform (DXP) is an “integrated set of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences,” as defined by Gartner.
That was quite a mouthful!
To put it in simpler terms, a DXP is software in which the user can centralize siloed organizational information and build meaningful and robust digital experiences in a timely and cost-effective manner.
DXPs are everywhere and chances are you have at least heard of some of the top DXP platforms. A DXP can be used to create everything from landing pages to websites to portals to mobile apps and more. Some of the most popular DXP solutions include Sitecore DXP, Adobe DXP, Lumavate, or Acquia DXP. These DXPs are designed to enable businesses to quickly scale their digital efforts and create digital experiences for a wide variety of use cases such as a digital experience for your sales resources to access content from a single location or an online portal for your employees. A DXP allows you to build digital experiences for product information, event management, or employee onboarding! There is virtually no limit to what can be made with the proper DXP.
Now that we’ve established what a DXP is, here comes the fun part. Finding the right use cases for the job. Most DXP platforms can be used for both internal and external use cases although some DXPs may be more well-suited for one type or the other. It’s important to take this into consideration when you’re selecting a DXP. For example, Lumavate’s DXP is designed to accommodate both internal and external use cases while Adobe’s DXP is predominately used for external purposes. For example, Lumavate’s platform can tackle a wide variety of use cases ranging from product guides to marketing campaigns to mobile opt-in and more. We highly recommend that you go and view our Use Cases page to see the most common digital experiences built on our platform..
Additionally, DXPs need to utilize a variety of content and digital assets in their digital experiences. Some DXPs require you to use their own built-in CMS or DAMs like Sitecore while other DXPs such as Lumavate allow you to use the platform’s built-in CMS, integrate your existing CMS, or use both.
If you find yourself asking this question, don’t be alarmed. DXP technologiesare extremely robust and it can be overwhelming to go through the evaluation process for selecting a DXP. The best place to start is defining the challenges you’re facing with creating digital experiences using your current method and what you’re hoping to solve by using a DXP. This simple exercise of documenting your challenges will likely demonstrate that purchasing a DXP for your business is the right approach. Then, you must determine what types of digital experiences are most needed by your customers. This list of potential use cases will help you further evaluate potential DXPs and also serve as a potential business case to help justify the cost of purchasing a DXP. For example, when you list out the costs of building a digital experience using your current method in time and financial resources you’ll likely find that the cost of building the same digital experience on a DXP such as Lumavate is a mere fraction of the cost.
You can store all your company marketing content in one central location to provide images, document files, or data from forms so anyone in your organization can have access to this information. The number of information silos will drastically decrease when you invest in a DXP.
To put it plainly, it can be highly advantageous to expose your organization to the world of DXP solutions. Sizability, Scalability, and marketability are just a few of the words to describe the DXP process. If you are still on the fence, ask yourself, “What are the alternatives?”
You can go to a marketing agency and have them build your content out. Just be ready to pay them every time you need an update done to the project. You could also go to your IT department, they could surely build a landing page in the next few months after they tackle the other tasks on their desks. Or simply put, expose yourself to the DXP world and build your experiences your way?
Take the steps and start your digital experience journey today.
See what is possible and book a live demo today!