What Does DXP Mean?

In today’s digital landscape, businesses constantly seek innovative ways to engage customers, streamline operations, and stay ahead of the competition. Amidst the buzzwords and acronyms, one term that has gained prominence is DXP. But what does DXP mean? Let’s dive in!

Meaning of DXP

DXP stands for digital experience platform. It is a software technology that empowers marketers to generate and oversee a wide range of digital experiences for their customers. These experiences include websites, landing pages, microsites, digital product guides, and many more. DXPs are designed to help marketing teams build the front-end design of all their customer touchpoints, with certain more efficient solutions like Lumavate, allowing the construction of entire front-end interfaces without requiring code.

Components of DXP

The components of DXPs are the core elements that make up its functionality. Typically, most DXP solutions have content management capabilities that allow users to effortlessly create, manage, and reuse various content types such as images, documents, videos, and text.

While most DXPs stop at this level — providing only content management system (CMS) functionality — a solution like Lumavate goes above and beyond to provide a comprehensive digital asset management (DAM) solution. Other features here include personalization, multi-channel integration, analytics, and e-commerce.

What Is the Difference Between CMS and DXP?

CMS and DXP are two terms that always come to mind anytime digital experience is being explored. While they may seem similar or even interchangeable, they are different and play distinct roles in shaping customers' online experiences. 

A CMS or content management system serves as a backbone for various websites and digital platforms. Its primary function is to facilitate the creation, modification, and organization of digital content. Traditional CMS platforms excel in handling text, images, videos, and documents. They also simplify the content creation process and allow website administrators and content creators to make seamless updates when needed. However, the scope of CMS is limited to content management. It is not concerned about content delivery or customer experience, and this often leaves a gap in the delivery of a holistic digital experience.

Digital experience platforms offer a more comprehensive solution. They incorporate a built-in CMS or DAM to facilitate efficient control of content and digital assets while extending beyond content management to encompass the entire spectrum of digital experiences. DXPs integrate various tools and functionalities that allow users to not only create, manage, and optimize content but also optimize their different digital touchpoints, prioritizing customer engagement and experience across all channels.

DXP vs CMS

While CMS and DXP share a common thread in managing digital content, the key difference lies in their scope and objectives:

• Content-centric vs. experience-centric – CMS focuses primarily on content creation and management, while DXP expands further to curate a comprehensive digital experience.

• Single channel vs. omnichannel – CMS may excel in handling content for a specific channel (like a website), but DXPs are designed to synchronize experiences across multiple channels, fostering a unified brand tone and presence.

• Coding vs. no coding – Many CMS platforms require coding skills for customization. In contrast, DXPs like Lumavate empower users to craft entire digital experiences without delving into code, enhancing accessibility for a broader audience.

What Is an Example of DXP?

There are several DXP examples produced by different DXP companies. Here’s a list of digital platforms employed by various brands in today's tech market:

• Adobe DXP

• Sitecore DXP

• Acquia DXP

• Liferay

• Optimizely

• Lumavate

Your choice begins by understanding your specific business requirements, defining your brand strategy, and outlining your customer experience goals. The best DXP platforms or best DXP companies for your business are those that are optimized to meet those needs, reach your target audience, have the required features and integration, and are scalable, easy to operate, and budget-friendly.

Adobe DXP is a popular DXP, however, it is known to be a more intricate option. This is because it demands highly technical resources and expertise for the initial setup, often requiring companies to outsource tech consultants to headstart the implementation process. Unlike Adobe DXP, Lumavate’s DXP can be easily set up within minutes by anyone in your marketing team; no code is required.

Also, most DXP technologies typically provide a content management system or digital asset management, but Lumavate stands out with its more extensive functionalities. In addition to CMS and DAM, it includes a built-in product information management (PIM) solution, form builder, text messaging features, and more than 40 relevant integrations, all ready to use!

How Much Does a DXP Cost?

Generally, the pricing of DXP solutions varies, spans a broad spectrum, and is influenced by several factors. For instance, high-end solutions with advanced functionalities often come with a premium price tag, while more basic options may be more budget-friendly. Annual costs typically range from a modest $1,000 for simpler solutions to over $1 million for robust, enterprise-level, feature-rich platforms.

Beyond the core DXP investment, the implementation process is another significant cost variable. Some DXP solutions, like Adobe Experience Manager, which require extensive implementation services, often spanning several months, are more expensive. Ultimately, the DXP solution you choose to employ, its features, and implementation requirements are the final determinants of the overall cost of your digital experience.

Choose Lumavate as Your DXP To Get the Best Offer on Price and Functionality

Investing in a suitable DXP is the key to unlocking a world of possibilities and ensuring a seamless and engaging user experience for your brand. As you embark on the journey of adopting a digital experience platform, know that no other option beats Lumavate. Lumavate stands out as a cost-effective option — typically 75 percent more cost-effective and publicly displays its pricing on its website. Also, it does not compromise on functionality. Lumavate is a full product experience management (PXM) solution that includes a built-in digital asset management (DAM) solution, product information management (PIM) functionality, and a digital experience platform (DXP). It also integrates a comprehensive suite of tools and integrations to ensure that your customers enjoy a seamless and engaging digital experience from first contact to purchase. Are you ready to try Lumavate? Book a demo today!