What Does a DXP Do?

Averi Easley Picture

by Averi Easley | Last Updated: Feb 11, 2023

What Does a DXP Do?

Have you ever found yourself asking, what does a digital experience platform (DXP) do? There are many definitions of a DXP out there, depending on what source you review. A simple definition of a DXP is it’s a tool that allows businesses to build and manage an interactive experience for their customers to interact with online.  Consumers are online and interact with digital elements more than ever before. By utilizing a DXP, you can provide your business with an avenue to more easily engage with its customers online. 

What Is a DXP?

According to Gartner, a DXP “is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.” If you are a marketer, then you likely have numerous tools that you utilize in your day-to-day job. In short, a DXP brings together all of the different digital marketing features into one central platform. If you search for DXP platforms or DXP solutions, you will likely come across a never-ending list of options, as there are many DXP platforms on the market. Each DXP option that is available has its own set of pros and cons. In the next section, we will outline several DXP examples. These are some of the most well-known DXP options that are on the market today.

What Is an Example of a DXP Platform?

There are many DXP platforms available on the market today. Each one offers pros and cons, depending on the needs of your business. A few of the well-known platforms are Sitecore, Acquia, and Optimizely.

Sitecore DXP

Sitecore defines its platform as “one composable platform for rich customer experiences, from content to commerce.”

Acquia DXP

Acquia defines its platform as “enables marketers, developers, and IT operations teams to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out.”

DXP Optimizely

Optimizely defines its platform as “one fully-connected and fully-composable platform, enabling boundless collaboration, foresight, and creativity.”


Lumavate is the only no-code DXP on the market today. Our DXP was designed specifically for marketers by marketers with decades of marketing experience. Unlike other DXPs, we have our own built-in content management system (CMS) and data management functionality, and we also allow customers to integrate their existing tech stack. This enables our platform to be a true front-end for your disparate tech stack. Additionally, our no-code approach is the first-ever in the DXP space and empowers marketers to create highly-customized, enterprise-grade digital experiences without needing to rely on any technical resources.   Have you ever heard the term Magic Quadrant? In short, a Magic Quadrant is a graphical tool created by Gartner that provides the competitive positioning of different technology providers. The goal of the Magic Quadrant is to provide companies with the ability to make a decision on what technology they want to use. According to the Gartner DXP Magic Quadrant in 2022, Sitecore, Acquia, and Optimizely are considered to be DXP Leaders. It’s almost important to note that the Gartner Magic Quadrant has a substantial number of business requirements to be even considered. There are a number of industry-leading platforms such as Lumavate that deliver a next-generation DXP that don’t qualify for the Magic Quadrant’s business requirements but are truly leading the way for what the future of digital should look like in the enterprise.

What Is a CDP and DXP?

Have you ever found yourself wondering what a CDP and DXP is? To start,  CDP stands for customer data platform, while DXP stands for digital experience platform. The definition of CDP is a platform that displays customer data in a unified view for a company, across all channels. The definition of DXP is a platform that allows companies to create & manage interactive experiences for their customers online.

What Is the Difference Between CDP and DXP?

Now that we know what a CDP and DXP is, we ask the question, what is the difference between CDP and DXP? While there are some similarities, one of the key differences is that DXPs are utilized to display personalized, interactive information to your customers.  On the other hand, CDPs are focused on collecting and managing customer data.


Each option could be a great choice for your business, as each one has its own set of benefits. If you are wanting to quickly create multiple interactive digital experiences, then a DXP platform would be the recommended option. You can get started for free on Lumavate’s DXP or book a demo to learn more.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.