What Does a Digital Experience Platform Do?
by Lumavate | Last Updated: Jan 10, 2024
by Lumavate | Last Updated: Jan 10, 2024
These days, it's far more important to engage your audience than it is to sell to them. However, while traditional content can still attract new leads and customers, it's relatively limited. One of the best ways to guarantee engagement is by crafting digital experiences. This way, customers can interact with your brand and develop a more positive relationship with the company.
Thankfully, digital experience platforms allow you to create these experiences, and some (like Lumavate) enable you to create them without coding or programming knowledge. But what does a digital experience platform do, exactly? Let's dive in.
A digital experience platform allows you to create various experiences across the customer's journey. These experiences can include elements like a website, a landing page, a microsite, a digital product guide, a survey form, and more. Part of what makes something an experience is that there's some level of interactivity from the user. So, instead of passively reading or viewing a piece of content, a user engages with a digital experience.
These platforms are designed to be as user-friendly as possible, so you don't have to program lines of code to generate the results you want. In addition to an experience builder tool, most of these platforms come with a content management system (CMS). The best DXP companies also include a digital asset management (DAM) system so you can organize and share specific assets like photos or video files.
Depending on the type of DXP you use, the platform may offer a variety of tools and systems to make it easier to build digital experiences. Lumavate, for example, comes with a product information management (PIM) system, a content management system, and a digital asset management system.
By combining these tools into a single dashboard, it's much easier for one person to generate experiences from scratch. For example, a landing page could consist of various proprietary images and graphics, and may even include a snippet from a relevant content piece. Before, it would require some level of technical knowledge to build this page, but DXP technologies can handle it all at once.
It's also imperative to understand the difference between DXP vs CMS. While a DXP should have a content management system built in, a CMS does not allow you to create digital experiences. Also, content management is different from asset management, and many DXP providers don't include a DAM.
Finally, a digital experience platform allows you to customize each experience depending on where the customer is at in the sales funnel. Also, you can change experiences depending on their actions, so it's easier to move them through the funnel and convert a lead to a loyal customer.
No, WordPress is not a DXP. Instead, it would technically be considered a content management system. WordPress allows you to create, organize, and publish new content, but you can't change the layout of a page or craft entirely new landing pages without coding knowledge. In that case, you would need a professional WordPress designer to handle the details for you.
It's also pertinent to mention that WordPress is not a DAM, either. While you can upload various digital assets to your site, you can't organize them effectively or make them searchable and shareable among users.
Adobe Digital Experience Platform
Acquia Digital Experience Platform
While these DXP companies can help you generate new experiences, most of them have a few significant downsides. For example, with Adobe, you need a technical advisor to integrate the platform with your existing system. This process is expensive and time-consuming, and you don't get access to other tools like product information management.
Other providers may force you to use proprietary software, meaning you can't utilize third-party integrations to make your experiences more engaging and enjoyable. So, you're stuck with the tools provided, even if you don't like or use them all.
Fortunately, Lumavate offers everything you need to upgrade your digital marketing strategy. Setting up the platform is so easy that anyone can do it, and you'll be ready to start creating experiences in a matter of minutes, not days or weeks. Additionally, with a CMS, DAM, and PIM system built in, you can do more with your experiences than you could with other providers.
Better yet, Lumavate integrates with over 40 third-party systems, so you can build a comprehensive system that suits your specific needs. Finally, Lumavate is often much cheaper than the competition, so you can get a better ROI.
If you're ready to see how digital experiences can supercharge your marketing goals, sign up for Lumavate today. Our software is easy to use, cost-effective, and far more powerful than any other digital experience platform examples. Contact us to get started and experience the difference for yourself.