What Are the Different Types of DXP?

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by Lumavate | Last Updated: Nov 21, 2023

What Is a DXP?

DXP, or a Digital Experience Platform, is the key to making all of the above possible. The DXP you choose will be the powerhouse behind designing, creating, and implementing your digital experiences. Lumavate gives your DXP meaning by providing your brand with the necessary tools to create digital experiences without coding.

At its core, a DXP is sophisticated software designed to empower you to create, optimize, and manage a diverse set of digital experiences. Some of these we have covered above, such as microsites, landing pages, websites, and digital product guides.

The fundamental purpose of a great DXP is to provide a centralized starting place to orchestrate engaging digital interactions. Let's explore how they achieve this.

The Essence of DXP Technologies

Understanding the core DXP technologies that underpin this software is critical to harness their full potential. DXP technologies encompass thorough systems that enable intuitive user interfaces with robust backend algorithms to deliver a cohesive customer journey with users always returning for more.

Content Management Capabilities

DXPs are not merely about innovation - they are robust Content Management Systems (CMS) with tools for creating, managing, and reusing diverse content types. DXPs like Lumavate offer a versatile platform to streamline content-related workflows, from images and documents to videos and text.

Some DXPs exclusively focus on CMS functionality, while others extend their capabilities to contain a full-fledged Digital Asset Management (DAM) solution. This all-out system guarantees marketers can organize and leverage their assets for optimal impact.

What Are the Different Types of DXP?

Not all DXPs are created equal, and many come in various shapes and sizes that suit different needs, technical styles, languages, use cases, etc. Each DXP has its own set of functionalities and features that go into what makes it a great system. Before diving into some examples of digital experience platforms, let's first grasp three significant aspects of DXPs and what considerations they should have.

All-in-One Solution:

A DXP that provides an all-encompassing solution is considered to be all-in-one. The main selling point is bundling all functionalities into a single platform. It integrates into areas like Customer Relationship Management (CRM) but might not support integration with competitive third-party solutions for digital asset management.

While offering convenience, an all-in-one DXP can be limiting as it ties businesses to a singular solution for all aspects of their digital experience strategy.

Core Functionality with Integrations:

This DXP focuses on core functionalities, such as creating front-end solutions, and integrates with select third-party solutions for additional features like content or digital asset management, analytics, and personalization.

While providing flexibility, this type can incur additional costs, as businesses may need to invest in multiple solutions to meet their specific needs.

Built-In Functionality with Third-Party Integration:

Lumavate represents a unique DXP in this category, offering built-in functionalities similar to an all-in-one solution while seamlessly integrating with competitive third-party solutions. This type of DXP provides the most flexibility, allowing you to utilize a combination of built-in and third-party functionalities that align with their existing tools and strategies.

What Is an Example of a DXP?

Multiple Top DXP platforms populate the market, each with strengths and considerations. Here's a closer look at a small but mighty list of digital platforms:

Adobe DXP: A powerful DXP offering extensive capabilities. However, initial implementation may require significant technical resources and external consultants. Adobe focuses on enabling large-scale personalization, positioning itself as an essential player in the DXP space.

Sitecore DXP: Renowned for its robust platform, Sitecore empowers business users to build digital experiences relatively quickly.

Liferay DXP: Balancing core functionality with select third-party integrations, Liferay provides flexibility for tailored digital experiences.

Acquia DXP: Anchored by the open-source Drupal framework, the Acquia Digital Experience Platform stands out as a low-code solution tailored for marketers, developers, and IT operations teams.

Optimizely DXP: A strong contender for personalized digital experiences, Optimizely DXP combines various aspects of the digital experience, providing businesses with a solution to drive content delivery and commerce plans.

When comparing these digital experience platform examples, Consider the technical resources required for implementation. While platforms like Adobe Experience Manager demand technical expertise, Lumavate's DXP solution stands out for its user-friendly setup, enabling anyone in the marketing team to deploy it within minutes. The best DXP is not always the most intricate and complicated.

Lumavate's Distinctiveness

We aim to transcend traditional DXP companies by offering integration with third-party solutions and an extensive feature set while offering a no-code solution.

Beyond a typical digital experience platform company, Lumavate includes a built-in Product Information Management (PIM) solution, Form Builder, text messaging functionality, and over 40 out-of-the-box integrations, ensuring your business has a comprehensive toolkit for crafting unparalleled digital experiences.

With so many solutions available, Lumavate’s flexibility and feature-rich approach aims to fill a gap in the market for businesses seeking to elevate their digital presence and engagement strategies.

As you navigate the digital experience platform companies, understanding each type's nuances and platforms' unique offerings is critical to making informed decisions that align with your business goals. Schedule a free demo to see Lumavate in action today!

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.