What Are the Costs of Creating a Product Guide?

Matt O'Haver Picture

by Matt O'Haver | Last Updated: Aug 29, 2022

When you're looking to launch a new product, one of the most important things you'll need is a guide to help your sales team sell it. But what are the costs of creating a product guide? How much time and money will it take to produce an accurate and helpful document? And can technology help make the process easier and more affordable? In this article, we'll explore the answers to these questions and more.

What is a product guide?

A product guide is a document that provides detailed information about a product, including its features, benefits, and applications. It's an essential tool for sales teams, who use it to learn about a product and then sell it to customers.

What is included in a product guide?

Product guides usually include the following sections: - An overview of the product - The features and benefits of the product - Instructions on how to use the product - Information about warranty and support

How to create a product guide?

There are a few different ways to create a product guide. You can hire a professional writer or agency, you can use an online template, or you can create one yourself using a word processing program like Microsoft Word or Google Docs. If you have basic design skills, you can also create a more visually appealing document using Canva or another online design tool. The important thing is to make sure that your product guide is clear, concise, and accurate. For product guides that need to be personalized at scale for thousands of customers, consider using Lumavate's DXP. The DXP can easily connect to your current technology stack and pull product descriptions from your back-end systems. This saves you the time and money of having to manually create and update product guides for each customer.

What are the steps involved in creating a product guide?

Creating a product guide can be a complex and time-consuming process, as you'll need to gather accurate information about the product from a variety of sources. This can include talking to the product development team, conducting customer research, and reviewing marketing materials. Once you have all the necessary information, you'll need to write and design the guide in a way that's easy for salespeople to use. This means choosing an appropriate format and ensuring that the content is organized in a logical way.

What are the costs of creating a product guide?

In terms of money, the cost of creating a product guide will depend on factors such as the number of people involved and the amount of time required. If you hire an outside agency to help with the project, you may also need to pay for their services. However, there are ways to save money by using technology to automate the process. Lumavate's DXP platform makes it easy to create product guides by connecting to your existing technology stack. This saves you time and money by allowing you to reuse content from your website or other marketing materials. You can also use Lumavate's DXP to display product descriptions across multiple channels, making it easier for salespeople to find the information they need.

How much time does it take to create a product guide?

The time spent creating a product guide can vary depending on the size and complexity of the project. For example, a small team working on a simple product may be able to create a guide in just a few days. However, a larger team working on a more complex product could take weeks or even months to complete the project. There are a few ways to speed up the process, such as by using templates or automation tools. However, it's important to make sure that the quality of the guide doesn't suffer as a result.

How Lumavate Can Help Reduce the Costs of Creating Product Guides

Creating a product guide can be a long and complicated process, but it doesn't have to be. With Lumavate's DXP platform, you can connect to your existing technology stack and quickly and easily create product guides that are accurate and helpful. And because Lumavate's DXP lets you pull product descriptions from your current tech stack and display them across multiple channels, you can save time and money on creating your product guide. So if you're looking to launch a new product, be sure to check out Lumavate's DXP platform. It could just be the answer you're looking for. Thanks for reading! If you have any questions or would like to learn more about Lumavate's DXP platform, please don't hesitate to reach out to us. We're always happy to help.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.