How to Make a Product Guide

Matt O'Haver Picture

by Matt O'Haver | Last Updated: Aug 29, 2022

Most marketers know that writing product guides is an important part of driving product adoption. In fact, a well-written product guide can be the difference between a customer who is just interested in your product and one who is actually ready to buy it. But what makes for a good product guide? And how can you make sure that your guides are effective at driving conversions? In this article, we'll answer these questions and more. We'll discuss what goes into a great product guide, and we'll show you how Lumavate's DXP can help you write them quickly and easily. So read on to learn everything you need to know about writing successful product guides!

What is a product guide?

A product guide is a document that helps potential customers understand your product and its features. They are often used as sales collateral, or as part of a larger marketing campaign. Product guides can take many different forms, but they all share one common goal: to educate potential customers about your product and convince them to buy it.

How to Write a Product Guide

There are a few key things that every great product guide should have. First, your guide should be clear and concise. It should be easy for the reader to understand what your product does and how it can benefit them. Second, your guide should be complete. All of the important features of your product should be covered so that the reader has a full understanding of what they're getting. Finally, your guide should be persuasive. Your goal is to convince the reader that your product is the best solution for their needs.

Writing a Product Guide Step-by-step

To write a great product guide, start by outlining all of the important information that you need to include. Examples might be an overview of your product, a list of its features, or a comparison to similar products on the market. Then, write a draft of your guide, keeping in mind the three key points above. Be sure to keep your language clear and concise, and focus on convincing the reader that your product is the right choice for them. Once you have a draft that you're happy with, edit it for clarity and conciseness. Finally, have someone else read your guide to check for errors and to make sure that it flows well. Once your guide is polished and ready to go, you can start using it as part of your marketing campaigns.

How long should my product guide be?

There is no hard and fast rule for how long your product guide should be. However, as a general rule, shorter guides are better than longer ones. Remember, you want to make it easy for the reader to understand your product and its features. If your guide is too long or dense, the reader is likely to get lost and give up.

Why Good Writing is Important for Product Guides

As we've seen, good writing is essential for creating successful product guides. But why is it so important? First, because your product guide is often the first interaction that potential customers have with your product. If your guide is poorly written, they may not even bother to read it. Second, because a well-written guide can be the difference between a customer who is just interested in your product and one who is actually ready to buy it. Finally, because good writing conveys confidence and professionalism. It shows potential customers that you're serious about your product and that you're committed to providing them with the best possible experience. So there you have it! These are just a few of the reasons why good writing is important for product guides. Keep these points in mind as you write your own guides, and you'll be sure to create documents that are clear, concise, and persuasive.

The Benefits of Using AI Writing for Product Guides

If you're looking for a way to write product guides quickly and easily, Jasper.AI's writing software is the perfect solution. Their AI writing assistant can help you create clear, concise, and persuasive guides in minutes. And because the platform is cloud-based, you can access it from anywhere, at any time.

How Lumavate's DXP Can Help You Write Product Guides

Lumavate's DXP is the perfect tool for writing product guides. With our easy-to-use interface, you can connect to your existing technology stack and write product guides quickly and easily. Plus, you can use AI writing software like to ensure that your guides are clear, concise, and complete. So why wait? Get started today and see how Lumavate's DXP can help you create great product guides!

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