What are the Costs of Creating a Landing Page?

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by Mitch Tor | Last Updated: Jul 19, 2022

What is a landing page?

Knowing the costs associated with building a landing page, it helps to have a good understanding of how they work. A landing page is a webpage that allows you to capture a visitor's contact information through a lead capture form. A lead capture form typically requires a visitor to provide their name, email address, and phone number. You can use any number of things to prompt users with a landing page but some of the most common are calls to action with free downloads or eBooks, running a contest or giveaway, or providing special offers to consumers.

What are the options for building a landing page?

There are three traditional tools that you could use to build landing pages for your business. The first is using a digital landing page builder. Another is building one in-house through your IT department. Lastly, you could consult with a freelance developer or web development agency. There are pros and cons to each different option so here is a quick rundown of all the options.

Digital Landing Page Builder

There are several digital landing page builders on the market that allow you to create beautiful, conversion-optimized pages without having to write a single line of code. These platforms come with pre-built templates and easy-to-use drag-and-drop editors so that anyone can create a high-quality page without any prior experience. The downside to using a digital landing page builder is that you are limited by the templates and tools that are provided by the platform. This often results in having to trade price for functionality.

In-House Development

If you have an in-house development team, you could choose to have them build your landing pages from scratch. This option gives you the most control over the design and functionality of your pages but it will likely be the most expensive and time-consuming option. If you do choose to go this route, make sure to give your development team a clear idea of what you are looking for and allow them plenty of time to build the pages.

Consult with a Freelance Developer or Web Development Agency

If you don't have an in-house development team and you want something more custom than what a digital landing page builder can provide, you may want to consult with a freelance developer or web development agency. This option will be more expensive than using a digital builder, but you will end up with a completely custom page that is designed to meet your specific needs. When working with a third party, make sure to choose a reliable provider and beware of freelancers or agencies that try to upsell you on features that you don't need.

What are the costs of creating a landing page?

Each one of these categories varies greatly in price and can even have very different prices between options in a similar category. For example, if you wanted to use a software option like Adobe Experience Manager or HubSpot, you could be paying thousands of dollars a year. They are great software options for massive companies but if you want something cheaper you can use an option like Lumavate that starts free and doesn't lose any functionality. In-house development is going to be the most expensive option since you have to factor in the cost of salaries and benefits for your development team. If you choose to contract out this work, you can expect to pay anywhere from $50 to $250 per hour depending on the quality of the agency or freelancer you choose. No matter which option you choose, the cost of creating a landing page is going to be a reflection of the time and effort put into building it. If you want a high-quality page that converts well, you should be prepared to invest both time and money into its creation.

What to consider when choosing how to make your landing pages?

The most important thing to consider when choosing how to make your landing pages is what you are looking for in a page and what kind of budget you have. If you need a simple page that just has a form and basic information, one of the digital builders will probably suffice. If you are looking for something more complex or custom, you will need to either develop it in-house or contract out the work to a qualified agency or freelancer. No matter which route you choose, give yourself enough time to create the page and test it before launch. A well-designed landing page can be a powerful tool for your business, but a poorly executed one can do more harm than good. When it comes to cost, you should expect to pay more for a custom page than you would for a digital builder. How much more will vary depending on the complexity of the page and to whom you contract out the work. Another option to make complex pages is Lumavate. You can make hundreds of pages within days instead of months, and you can create pages without any knowledge of coding. Even better, you can start creating landing pages for free!

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