A landing page is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link, and will likely solicit the visitor to take further action, such as subscribing to a newsletter or requesting additional information.You can use landing pages to convert visitors into customers effectively or leads for your business.
What is a microsite?
A microsite is a small website that is typically used to promote a specific product, campaign, or event. Microsites are usually distinct from an organization's main website and are often used to provide more focused information to users. Think of a microsite as something in between a landing page and a full website.For example, if you were launching a new product, you could create a microsite specifically for that product. The microsite would include all the necessary information about the product but would be separate from your organization's main website.
What is a website?
Chances are that you are familiar with a website by now, but it's always nice to set a definition. A website is a group of interconnected web pages, that are hosted on a single web server. A website is typically accessed by typing in a URL or domain name into a web browser.
Do I Need a Landing Page, a Microsite, or a Website?
Now that we have explored the three types of digital properties, you might be wondering which one is right for you and your business. The answer depends on what you are trying to achieve.
When to use a landing page?
If you want to generate leads or sales from online advertising, then a landing page is likely your best bet. A well-designed landing page can be very effective at converting visitors into leads or customers. Here is a list of the most common use cases for a landing page:
Lead Registration
The most popular use of landing pages is to generate leads for businesses. A lead registration landing page is designed to capture contact information from visitors in exchange for something of value, such as a white paper or an e-book.
Product Sales
Another common use case for landing pages is to sell products directly to consumers. If you are selling a physical product, you will need to set up a payment gateway to accept credit card payments. If you are selling a digital product, you can use a service like Gumroad or FetchApp to handle the transaction.
Event Registration
If you are hosting an event, you can use a landing page to collect registrations from interested attendees. This is a common use case for conferences and seminars.
Email Subscription
If you want to grow your email list, you can use a landing page to collect email addresses from interested subscribers. You can then use a service like MailChimp or AWeber to send out periodic updates or newsletters to your subscribers.
When to use a microsite?
If you want to promote a specific product, campaign, or event, then a microsite is likely your best bet. A microsite can be very effective at driving awareness and interest for your business. Here is a list of the most common use cases for a microsite:
Product Promotion
If you have a new product that you want to promote, you can create a microsite to showcase the product. The microsite can include information about the product, photos, videos, and a link to purchase the product.
Campaign Promotion
If you are running a marketing campaign, you can create a microsite to promote the campaign. The microsite can include information about the campaign, as well as links to the campaign landing pages.
Event Promotion
If you are hosting an event, you can create a microsite to promote the event. The microsite can include information about the event, as well as a link to register for the event.
When to use a website?
If you want to build an online presence for your business, then a website is likely your best bet. A website can be very effective at driving traffic and interest for your business. Here is a list of the most common use cases for a website:
Corporate Website
If you want to build an online presence for your business, you will need a corporate website. A corporate website typically includes information about your company, your products and services, your team, your customers, and your blog.
E-commerce Website
If you want to sell products or services online, you will need an e-commerce website. An e-commerce website typically includes a catalog of products, a shopping cart, and a checkout process.
Portfolio Website
If you are a freelancer or creative professional, you will need a portfolio website. A portfolio website typically includes samples of your work, as well as information about your skills and experience.
Blog
If you want to write articles or create content, you will need a blog. A blog can be part of a corporate website or it can be a standalone website. A blog typically includes a list of articles, as well as a way to subscribe to the blog via RSS or email.When deciding whether to use a landing page, microsite or website, you should consider your goals and objectives. If you want to generate leads, sell products, or promote an event, then a landing page, microsite, or website can be a good option. If you want to build an online presence for your business, then a website is likely your best bet.At the end of the day, there is no right or wrong answer when it comes to choosing between a landing page, microsite, or website. It all depends on your goals and objectives. If you are still not sure which option is right for you, feel free to contact Lumavate and we will be happy to help you decide with all the tools to capitalize on your vision.Lumavate is a leading digital experience platform that enables anyone to create, publish, and measure next-generation digital experiences without writing a single line of code.Lumavate provides everything you need to build quickly, test, and deploy powerful landing pages that drive conversions and measurable results. Book a demo with Lumavate today!
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