Three Examples of Effective Inbound Marketing

Mitch Tor Picture

by Mitch Tor | Last Updated: Jul 5, 2022

Inbound marketing is a term used to describe the process of attracting customers through content creation and distribution. Rather than using traditional advertising methods, inbound marketing focuses on creating quality content that will attract potential customers and encourage them to interact with your brand. This can be done through blog posts, social media updates, e-books, whitepapers, and more. There are many benefits of inbound marketing, including the ability to reach a wider audience, build trust and credibility, and generate leads that are more likely to convert into customers. If you're looking for ways to improve your marketing strategy, inbound marketing is worth considering. When it comes to inbound marketing, there are a lot of different ways to achieve success. However, there are a few methods that seem to work better than others. Here are three examples of inbound marketing that are known to be effective:

1. Using targeted keywords.

If you want your content to be found by people who are searching for it, you need to make sure you’re using the right keywords. Research which keywords are most relevant to your business and incorporate them into your website and blog posts. The key here is to find keywords that aren't saturated and that you can begin to compete in as you improve your reliability. If you can carve out an SEO niche then you will have a leg up on other smaller businesses that are trying to compete with big companies.

2. Producing valuable content.

When you create truly valuable content, people will want to share it. This, in turn, will help to increase your reach and bring more people to your website or blog. The best part about creating valuable content in your specified niche is that you will be attracting your exact target audience to your content. If you aren't pushy about your sales efforts in the content that you produce, members of your target audience will begin to think of your brand as a trustworthy resource and not just another company trying to sell to them.

3. Creating an engaging social media presence.

If you can get people talking about your brand on social media, you’ll be well on your way to success. Make sure to post interesting and relevant content, and interact with your followers regularly.   Once again, this serves the purpose of creating a relationship with your clients outside the traditional paradigm of selling that customers are used to with most other companies.

Example of effective inbound marketing

Now, a hypothetical example of how each different tip can contribute to marketing success. Context: AccountingXYZ is a software company that has developed accounting software for small businesses. The company is trying to develop an inbound marketing strategy that will attract small business owners to their content and eventually their product.
  1. Using Targeted Keywords
It would be easy to say that AccountingXYZ should target keywords like "accounting software" or "digital bookkeeping", and it would make sense to partially target these phrases as they are relevant. But given how many established companies are in this space, it might be difficult for the company to rank over established competitors. Instead, AccountingXYZ should target more specific keyphrases for their competitive advantage over the larger companies, examples could be "Startup accounting software" or "small business bookkeeping software".
  1. Producing Valuable Content
AccountingXYZ should produce content that is helpful for small business owners who are looking for information on accounting software or bookkeeping in general. This could be done through blog posts, social media updates, e-books, whitepapers, and more. Remember that the key here is to attract visitors with content that will improve their lives outside of your product. This hypothetical is a great example because there are a lot of small businesses that struggle with accounting early on. If you can provide value to these companies as a helpful resource they will have a very positive brand reputation when it comes time for them to look for software solutions. The company could also position itself as an expert in the field by writing articles that compare and contrast different accounting software programs. 
  1. Creating an Engaging Social Media Presence
AccountingXYZ should focus on creating a social media presence that is interactive and informative. This could be done by sharing blog content, tweeting about relevant news in the accounting world, and holding Q&As with experts from the company. It’s also important to note that being responsive to comments and questions is critical. Social media should be used as a way to build relationships with potential customers, not just as another avenue to post marketing messages. AccountingXYZ could also offer tips and advice on bookkeeping or accounting for small businesses through social media. Again, all of these steps focus on making your target audience fans of your brand because of the value you provide before even closing on their leads. By using these three inbound marketing tips, AccountingXYZ can improve its brand presence and eventually attract small business owners to its product. If you want to learn more about inbound marketing and the different ways it could help your business, contact us for more information.

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