Developing a Marketing Strategy from Scratch

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by Brian Cooney | Last Updated: Jul 5, 2022

Inbound marketing is all about creating and distributing content that draws customers in, rather than interrupting them with advertising messages. It's a more effective and efficient way to connect with customers, and it's something that any business can do, regardless of size or budget.

If you're starting from scratch with your inbound marketing strategy, there are a few key things you need to do to be successful. First, you need to define your buyer personas. This will help you create content that appeals to your target customers. Next, you need to set up your website and blog for success by optimizing them for search engines and ensuring they're user-friendly. Finally, you need to create a solid social media presence and publish great content to attract attention and leads.

With a little effort, you can develop a robust inbound marketing strategy that will help you reach more customers and grow your business.

How do you define your buyer personas in inbound marketing?

When thinking about your inbound marketing strategy, it's important to clearly understand who your target buyer is. This is where developing buyer personas come in.

Buyer personas are fictional characters that represent your ideal customer. By creating these personas, you can get a better sense of what your target market is looking for and how to reach them best.

To develop your buyer personas, start by collecting data on your current customers. You can do this through surveys, interviews, and other research methods. Once you have this information, you can start building out your persona by creating a profile that includes your demographics, needs, wants, and pain points.

Once you have your buyer personas developed, you can use them to guide your marketing efforts. They can help you determine what kind of content to create, what channels to use to reach your target market, and what offers will be most appealing to them.

Setting Your Website Up for Success

To set up your website and blog for success, you need to do a few key things.

First, you must ensure your website is optimized for search engines. This means ensuring that your titles and meta descriptions are keyword rich and that your site is easy to navigate.

Second, you should create compelling content that will appeal to your target market. This could include blog posts, infographics, eBooks, and more.

Third, you must promote your content through social media and other channels. This will help to drive traffic back to your site and help you to reach a wider audience.

Finally, you should always be measuring your results to see what's working and what isn't. By tracking your analytics, you can make changes to your strategy as needed and ensure that you're always moving in the right direction.

Creating a Strong Social Media Presence

Social media is a powerful tool that can be used to reach a wide audience. When it comes to inbound marketing, social media can be used to generate leads, build relationships, and drive traffic back to your website.

Start by creating profiles on the most popular platforms to create a strong social media presence. Be sure to include your company logo and information, as well as links back to your website. Then, start sharing compelling content that will interest your target market.

In addition to sharing your content, you should also be sure to engage with other users. This could include liking and commenting on their posts and sharing their content with your followers.

Finally, ensure you're regularly monitoring your social media accounts so that you can respond to comments and questions promptly. By being active on social media, you can create a strong relationship with your target market and build trust with potential customers.

Email Marketing

Email marketing is a powerful tool that can reach your target market. When it comes to inbound marketing, email is used to nurture leads, build relationships, and drive traffic back to your website.

To use email marketing effectively, start by building a list of subscribers. You can provide an opt-in form on your website or blog. Then, start creating compelling content that will interest your target market, including eBooks, white papers, or helpful tips and advice.

Once you have some content to share, start sending out regular email newsletters. Include a call-to-action in each email so that your subscribers know what you want them to do.

In addition to email newsletters, you can also use email to reach out to individual leads. This could include sending automated drip campaigns or one-off emails with personalized messages.

By using email marketing, you can stay in touch with your target market and keep them updated on your latest offerings. As a result, email is a great way to nurture leads and build relationships that will eventually lead to sales.

Why is publishing great content important?

One of the most important things you can do to attract visitors to your site is to publish great content. This could include blog posts, infographics, eBooks, and more.

To ensure that your content is top-notch, start by doing keyword research. This will help you identify the terms your target market is searching for. Then, create content that is both informative and interesting. Be sure to include calls to action so that your readers know what you want them to do next.

Once you have some great content, promote it through social media and other channels. This will help drive traffic back to your site and help you reach a wider audience.

Where does Lumavate come in?

 

If you are looking to build a marketing strategy that involves rapidly producing easy-to-use digital experiences, check out our inbound marketing strategy guide

To learn more about how Lumavate can help you complete your marketing strategy, contact us today.

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