There's no doubt that the landscape for the way consumers engage with mobile is undergoing a major shift. Consumers aren't willing to give up precious space on their smartphones for apps they'll only open once or twice, and many app purchases get abandoned altogether due to frustration with app store checkouts. But there's no doubt that apps are doing something right–Time spent in apps is three times greater than on the mobile web. But even still, websites have 3 times larger audiences (and we're betting it's largely due to the shareability of content) (Mobile App Report). Is the process of downloading apps cumbersome enough to become the app’s downfall? With speculation of “the app’s peak,” we’ve outlined the history and current state of mobile to better understand the app’s future.