Remember the QR code? The idea of scanning right into a website instead of typing a specific URL into your web browser was pretty cool. Easy. But as it turned out, practice proved otherwise. Countless brands tried and failed to enchant customers with their QR codes. Some led to expired sites. Some led to seemingly useless information. Some were simply overlooked because people didn’t know what to do with them (or didn’t have an app to read them). So the QR code never really took off in the U.S. However, the tech landscape has drastically evolved during the QR code’s dormancy. So here are a few reasons why we believe QR codes are making a big comeback.