Friday, September 15, 2017

Playing With the Big Dogs: How to Make Your App Stand Out Among Top Providers

It’s difficult to create an app that can rival those from some of the world’s biggest companies. Mobile app development is a lengthy, expensive, and cumbersome process. How do you make an app that can stand out among the heavyweights like Google, Facebook, Apple, and Amazon? You do something different. Progressive Web Apps (PWAs) are the future of mobile technology, utilizing the cloud to provide a level playing field for juggernauts as well as underdogs. So what are you up against right now?

This chart shows the top 10 apps of 2016 by the number of average, unique users. Notice the owners? There are only four companies holding the top 10 list: Facebook, Google, Apple, and Amazon. Google and Facebook alone own the top eight apps. It’s challenging to stand out amongst giants such as these.

So how can you ensure that your app stands out? This is where PWAs come in. As Google states, “Progressive Web Apps are user experiences that have the reach of the web.” Google sees PWA’s as a way to provide a faster, more reliable, and more engaging user experience. The best part of PWA’s? They can work on any mobile device: iOS, Android, or even on a Windows Phone. Through the development of one app, you can access users across the mobile landscape without creating separate apps for each operating system.

This can mainly be accomplished due to PWAs running in the cloud. Looking to current technologies, most systems have moved to the cloud as part of a transition to the future. Some current examples are servers, programs, and media. Mobile applications are shifting to the cloud along with the transition of the Internet of Things (the movement of making simple, everyday devices “smart” via Bluetooth, Wi-Fi, or other means). As more things become smart and require an app while smartphone storage is limited, it only makes sense to move storage of apps to the cloud and simply run them on a user’s phone instead.

Through the use of PWAs, it’s now realistic to develop enterprise-wide apps for IoT devices without millions of dollars in development costs. PWAs allows for a user experience that satisfies download-weary consumers–they are a lighter load on their device, quicker to access, and a better overall user experience.

With so many customers using smartphones for the majority of their lives and internet browsing, how do you get into their pockets? For a more user friendly, easily accessible experience…PWAs truly are your mobile solution. Face it: You need it; They want it; Let’s do it. Play with the big dogs. #NoMoreMobileApps

To learn more about PWAs, check out our infographic–Progressive Web Apps: What You Need To Know.