Increase the ROI of Your Trade Show Booth Investment
by Averi Easley | Last Updated: Dec 20, 2022
One of the key reasons attendees visit a trade show is to learn about the new products and services a particular industry has to offer.Attendees are often willing to travel great distances to attend trade shows, with 56 percent of visitors traveling over 400 miles to attend. Many of these attendees plan on buying at least one of the products and services that are on display.Trade shows were significantly affected by the COVID-19 pandemic and many companies were forced to either cancel their events or find an alternative. While virtual trade shows were still a great success, 65 percent of respondents agreed that in-person trade shows are an invaluable part of their marketing strategy. With in-person events returning, it will be more important than ever to stand out from the competition and find a way to stand out to attendees. Using our Trade Show: Attendee Template, helps your company stand out, while adding an interactive element to your trade show booth. Our Trade Show: Attendee Template includes the following:
Company Overview - Provide attendees with information about your company, which can include a company summary and key things you want attendees to know about your company.
Product/Service Information - Highlight your company's featured products or services and provide attendees with everything they need to know about these products/services.
Schedule a Meeting - Use our Calendly integration to allow attendees to easily schedule a meeting with a sales representative.
Email or Mobile Opt-in - Enable your booth’s visitors to easily fill out a form that subscribes them to your brand’s emails or SMS messages.
Request More Information - Provide your attendees with a place for them to request more information regarding a particular product.