Quick poll. For you, does the holiday season start on November 1st or the Friday after Thanksgiving? No judgment either way, but for me, it starts the Friday after Thanksgiving (I know that might be a hot take). But regardless of when you start getting in the holiday spirit, I think we can all agree that things are in full swing. Black Friday and Cyber Monday have come and gone, Christmas trees are up, and the streets are lit up with lights. But we aren’t the only ones ready for the holiday’s to bring some cheer, many brands are also showcasing their best holiday campaigns that bring people together, even if it’s virtual. Here are some of our favorite holiday campaigns so far:
Join the Biggest White Elephant
Old Spice is hosting the largest game of white elephant we have seen. For those who have never played, White Elephant is a game that is usually played at holiday parties where people bring a small, funny gift and then swap and steal them. For obvious reasons this tradition cannot take place in person this year, but that isn’t stopping Old Spice. The consumer goods brand has moved the game onto Instagram where consumers can swipe up on Old Spice’s stories and be brought to a landing page where they can sign up for the game. Once they sign up they will receive a gift they can either choose to swap or steal, then they will be directed to Walmart.com to cash in their Old Spice gift. They are even offering a grand prize for entering, your very own Old Spice man cave. This holiday campaign is not only a great way to bring people together, but is also lighthearted and doesn’t focus on Covid. Research has shown this is the kind of content that consumers are more interested in right now.
Personalized Gifts That Make You Tear Up
If you want to see some heartfelt holiday ads, look no further than Etsy. This online marketplace has created three commercials as a part of their holiday “gift like you mean it” campaign that are real tear-jerkers. All three commercials show how Etsy can bring families together this holiday season, and the personalized gifts they have to offer. Particularly, custom-made dolls, necklaces, and ornaments. Etsy hasn’t always been a gift destination, but the brand has seen a huge increase in traffic ever since they emerged as the face mask champion of 2020, and they are capitalizing on that growth as we enter the holiday season.
Carol For a Cause
T.J. Maxx, Marshalls, and HomeGoods launched their “Carol For a Cause” campaign that encourages customers to post of video of them singing or lip-synching to their favorite holiday carol, post it to Instagram Reels, and use the hashtag #CarolForACause. Then for each post, the retail brands will donate $10 to Feeding America for up to $1 Million. Artists like Meghan Trainor, Andy Grammer, Brett Eldridge, and more are all participating and encouraging others to do the same. This campaign keeps the tradition of caroling alive, even though it can’t be done in person this year, and supports a great cause. It also contributes to Instagram’s goal of becoming a larger eCommerce platform.
Craft Beer has a New Meaning
Heineken has given the term “craft beer” a new meaning with their “holiday hacks” campaign that gives ideas on how you can turn your old Heineken bottles into fun holiday crafts. In true stay-at-home fashion, the brand went to Pinterest to see what the latest holiday decor trends are and how they can recreate them with Heineken bottles and cans. They partnered with Tastemade to create a variety of videos with step-by-step instructions for the crafts. Since this holiday season will be far from normal, why give a normal gift or have normal decorations? Plus, this is a great way to pass the time!
The holidays are a time for everyone to come together, and while we can’t do that physically this year, we can still find ways to connect virtually. Through holiday campaigns, personalized gifts, giving back, and lots of Zoom calls, this will be a holiday season to remember (and hopefully not repeated).