Create an Exclusive Experience for Attendees With Our Field Marketing Event Template
by Michelle Lawrence | Last Updated: Oct 28, 2022
According to Hubspot, lead generation is the number one priority among marketers. But how many of us are focused on nurturing these leads? Because the emphasis on lead generation is so high for marketing and sales teams, coupled with an incredibly noisy world, engaging with prospects throughout the buying process often becomes overlooked. Though this an all too familiar story felt by a majority of marketing and sales teams, it is not an impossible task. To truly engage with warm leads, sales and marketing teams will need to get creative. That’s where field marketing comes in. Field marketers sit at the heart of an organization and work cross-functionally to pull various elements from sales, marketing, product, and customer success teams to create engaging events for prospects. Simply hosting a webinar won’t capture individuals’ attention and it definitely won’t accelerate your sales pipeline. Differentiate your brand by hosting smaller field marketing events paired with a personalized digital experience, such as a microsite or landing page. Sales and marketing teams can get to know attendees on a personal level and form stronger relationships. Our Field Marketing Event Template is designed to elevate your event and drive demand for your business. Whether it’s a pop-up event in-store or an intimate dinner, our Field Marketing Event Template is the tool you need to create an exclusive experience for attendees. This template includes:
Personalized Homepage - The homepage of your digital experience is the first impression attendees will have of your event. We recommend including a brief event description, speaker bios, and the location of the event. If you want to customize the experience further, your sales and marketing teams can film personalized videos using one of our seven video integrations.
Speaker Information - Establish rapport with attendees by including brief bios of each host or speaker. You may also choose to link to hosts’ social media profiles and encourage guests to follow these individuals leading up to the event.
Agenda and Menu - Use this section of the template to include an agenda highlighting key sessions of the event. Depending on the event, it may be beneficial to feature a menu if a dining option is included, so attendees can plan accordingly.
Attendees List - The benefit of a field marketing event is it provides everyone an opportunity to network. By including an attendee list, you can enable guests to get to know one another before the event. This builds anticipation and allows attendees to make the most of their time at the event.
This Template can easily be copied into your Lumavate Studio and enable you to quickly customize the content and branding to make it relevant for your next field marketing event. Using the Field Marketing Event Template, it takes less than 30 minutes to have a fully personalized digital experience that elevates your event experience. Text FIELDEVENT to 586828* to see an example of the Field Marketing Event Template.
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