Is App Building Software Only for IT?

Michelle Lawrence Picture

by Michelle Lawrence | Last Updated: Jun 26, 2020

Ever since we were young, we’ve been told we can achieve anything we put our minds to. And with technology progressing faster than the speed of light, this rings truer than ever. Now thanks to no-code app builders, you don’t have to be a software engineer or developer to build a mobile app! Let’s explore why app building software isn’t just for IT. The Battle Royale  Oil and water - that’s what marketing and IT used to be. Marketers tend to be attracted to shiny, new objects (guilty as charged). When we get excited about a new project, we proceed with full steam ahead. Oh, and another thing about marketing? We don’t like to hear the word “no”, which is why it used to take marketing until the last minute to get IT’s approval. In some cases, marketing's been known to keep IT in the dark (but that’s a story for another time). But marketing isn’t the only one to blame for this tiff. IT’s got a reputation for being they are usually swamped with help tickets from individuals with issues that always seem to rank ‘high priority,’ leaving marketing’s requests collecting cobwebs. So marketing discovered a way to build apps without IT’s help, thanks to app building software. What Is App Building Software? Remember that episode of The Office where Michael Scott tries to perform conflict resolution? I’m convinced app building software could have saved him from that nightmarish day. App building software allows citizen developers (AKA anyone that has access to a laptop and the internet) to take matters into their own hands. In short, it makes mobile app development a breeze for several reasons. One, it saves time. Traditional app development can take up to a year, and we’ve seen how much consumer behavior can change in just a few weeks. The second advantage of app building software is the price tag. The average salary for an engineer with specific skills in Android app development is $111,670. To be clear, I am not recommending partnering with a free app builder. Even some of the best free app development software lacks functionality that marketers need to create an engaging experience. But generally speaking, app building software won’t break the bank. What’s the Catch? If you’re waiting for the other shoe to drop, it’s going to be a while. There is no catch with an app builder. Appropriately named, no-code app builders, enable citizen developers to build mobile apps without touching a single line of code. But perhaps you want to customize your mobile app a bit? With low code platforms, you have the option to bring in your own code. Tell Me More  Marketers are the jack of all trades. Our to-do list is longer than the lines at Disney World. So we don’t have time to learn a complicated process to build an app. That’s where drag and drop app builders come into play. Adding a feature to your app is as easy as clicking and dragging. And with your added time, you might be able to declutter your inbox (what a concept!). We’re human. We all make mistakes. Even though building an app with a low code platform may only take a couple of hours, you don’t want to waste your time building an app to have it not look right when you hit publish. Think of What-You-See-Is-What-You-Get (WYSIWYG) platforms as a safety net. A WYSIWYG app builder provides a preview of what your app will look like across all devices. It’s time to stop thinking that the IT department is the only one that can be classified as the only best app builder in your organization. With app building software, you can learn how to create an app without coding. Think you’ve got what it takes?

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