Answering the Top 3 Mobile Marketing Questions
by Michelle Lawrence | Last Updated: May 1, 2020
by Michelle Lawrence | Last Updated: May 1, 2020
You’ll be hard-pressed to find someone who’s not mobile-obsessed. Baby Boomers are using mobile to research, Gen X is obsessed with social media, Millennials are shopping on mobile, and Gen Z’s addicted to games. Mobile has evolved into a universally loved channel, but there’s a catch. There’s a lot of uncertainty when it comes to mobile marketing. Some think that mobile marketing is simply having a mobile-friendly website or mobile app while others haven’t even really started to invest in any mobile-related initiatives.
The truth is there’s not a one-size-fits-all solution when it comes to mobile marketing. So whether you’re just getting started implementing mobile into your strategy, or you’re an MVP at creating SMS campaigns, there’s always room to grow which is why we’re answering the top three mobile marketing questions here:
- Transition to Progressive Web Apps: When’s the last time you downloaded an app from the app store? If you’re still thinking, then it’s time to consider developing a PWA. Numerous brands have seen enormous success already.
I’m going to go out on a limb and say that most of you who are reading this blog post are mobile device users. You might even be reading this on mobile! So use yourself as a guide as to what consumers like on mobile.