Some helpful best practices for mobile marketing
Best Mobile Marketing
Best Mobile Marketing Practices
When it comes to marketing, we always want to be the best. We want the best martech tools, the best campaigns, and the best marketing team. So it is natural that you would want the best mobile marketing strategy. However, it is important to note that the best mobile advertising strategies or the best mobile advertising campaigns will look different depending on what industry you are in, who your target audience is, and what your product or service is. So when you are looking for the best mobile marketing campaigns 2021, best mobile marketing campaigns 2022, or best mobile marketing campaigns 2020, make sure you are looking at comparable businesses.
How to Create the Best Mobile Marketing Campaign
Creating strong mobile marketing doesn’t have to be super complex. You want to consider what will give your consumers the best user experience. Therefore, you should try to find the best way for them to easily connect with your brand. One way to do this is through using a digital experience platform that utilizes PWAs. A PWA is like a native mobile app, but it runs faster, is lightweight, and you don’t have to download it from the app store. A PWA is a great way to connect with your customers for events, provide them with valuable content, communicate with a group of people, or run a loyalty program. Regardless of what you use your PWA for, it is a great way to easily engage with consumers on mobile devices. Not convinced yet? Look at Starbucks and Pinterest. Both of these major brands made the switch to PWAs a few years back, and have seen a ton of success since.
Advantages of Mobile Marketing
There are many benefits of mobile marketing. Some include higher engagement, larger audience reach, tapping into new technology, and so much more. Here are some of the main advantages of mobile marketing.
Fastest Way to Connect With Consumers
Marketing to your consumers on mobile is a much faster way to engage with them than traditional print ads or even some digital marketing tactics like Google ads. 80 percent of Americans carry a mobile device with them everywhere they go. Therefore, finding ways to reach them on their mobile devices means you no longer have to plan ads to run when consumers will be at home watching TV, or plan emails to send while they are at their computer. With mobile marketing you can reach consumers all the time.
Mobile marketing has also been found to have higher engagement rates rather than traditional marketing and desktop marketing. In fact, in 2020 mobile app engagement rates have jumped to 40 percent. This is likely due to the fact that consumers are spending more time on mobile devices, but also how easy mobile experiences can be. Additionally, it is much easier to share content on mobile devices. This will expand your brand’s reach and open up the possibility of going viral, just look up viral marketing campaigns 2021 and 2020 and see how many were on mobile.
The opportunities for personalization in mobile marketing. When you bring mobile devices into the marketing game you are able to access a whole new world of data. You can use location-based marketing to identify what location consumers are at, and you can also gain greater insight into user preferences, behavior, and purchase history all of which can help you better personalize your ads and target individuals.
Types of Mobile Marketing
All of these benefits of mobile marketing are awesome, but in order to reap the rewards you must understand the types of mobile marketing and which is the best fit for your brand. There are many resources out there including mobile marketing articles and types of mobile marketing ppt that will break it all down for you. Some types of mobile marketing include:
- Mobile Apps
- Near Field Communication (NFC)
- QR Codes
- Mobile websites
These are only a few examples of all the options out there when it comes to mobile marketing. Before deciding which mobile paths you want to pursue, you should look at mobile marketing examples 2019 and 2020 for brands similar to yours. This will give you a better understanding of what your consumers will respond well to. It is also always a good idea to conduct your own consumer research to make sure you are providing the best mobile experience possible.
Best Marketing Campaigns of All Time
There are some pretty cool marketing campaigns out there that incorporate both mobile and digital and mobile marketing elements. Let's look at some of the best marketing campaigns of all time.
Wendy’s has constantly stood out as a champion of digital marketing with their witty Twitter responses. They are always interacting with customers online, and have created a punchy brand voice that sounds like a real person responding rather than a customer support channel. They are one of the best digital marketing campaigns 2021 saw. Another popular digital campaign comes from iHop in 2018, or should I say iHob? iHob is something that got everyone talking online, even if you weren’t a loyal iHop customer. This was another one of the best digital marketing campaigns 2018. These are just a couple of examples, but there are many other best marketing campaigns 2019 and best marketing campaigns 2020 out there that you can use for inspiration.
Marketing Strategy for Mobile Phone Industry
Best marketing strategies will differ depending on the industry. For example, clever marketing campaigns in retail will not have the same effect in healthcare or construction. Each marketing campaign should meet the interests and consumer behavior of your target audience. Therefore the best shopper marketing campaigns 2019 will look different from the best marketing strategy for the mobile phone industry 2019.
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