Looking to build a wayfinder app with Lumavate's DXP platform? Here's everything you need to know to get started. Using Lumavate's DXP to Create Wayfinder Apps
Picture spending all morning waiting in line just to finally shell out big bucks to enter an amusement park. You rush through the gate only to realize that you have no clue where the new ride is and you want to hurry before you have to wait in another line for the rest of the day. Luckily you notice a QR code at the park's entrance. You scan it and open an app that can direct you to the ride and every other park amenity. Sounds pretty great, right? This is the power of using Lumavate's Digital Experience Platform (DXP) for wayfinder apps. The rest of this page will cover everything you need to know about using Lumavate as a wayfinding tool.
What is a Wayfinder App?
A wayfinder app is a mobile application that uses technology to help people navigate their surroundings. Wayfinder apps can be used in indoor or outdoor spaces and are often used in large venues like the amusement park example above.
Where are Wayfinder Apps Useful?
There are many places where a wayfinder app would come in handy. Here are a few examples:
- Hospitals: Imagine being a patient or visitor in a large hospital. A wayfinding app could help you navigate the hospital, find specific departments, and even help you locate the nearest restroom.
- Airports: Airport terminals can be very confusing, especially if you are in an unfamiliar airport. A wayfinder app could help you find your gate, the nearest restaurant, or even the shortest security line.
- Malls: Malls can be huge and it can be easy to get turned around or lost. A mall wayfinding app could help you find the store you are looking for, the nearest exit, or the restroom.
- College Campus: Many college campuses are spread out over a large area. A wayfinder app could help students and visitors find their way around campus, locate specific buildings, or find the nearest bus stop.
- Museums: Museums are often large and have many different exhibits. A museum wayfinding app could help visitors navigate the museum, find specific exhibits, or even learn more about the exhibits they are viewing.
This is just a small list of all the places that could benefit from wayfinding technology. The possibilities are endless.
How Does Lumavate Work?
Lumavate's DXP is a powerful tool that can be used to create digital experiences of any kind. The list of templates and use cases for Lumavate are endless, but it especially helps when creating cost-effective wayfinder apps without needing access to users' specific locations. All you have to do is get started on Lumavate's wayfinder template to get started.
What are the Benefits of Using Lumavate?
There are many benefits to using Lumavate as your go-to platform for creating wayfinder apps. Here are a few of the benefits:
- No need for specific location data: One of the great things about using Lumavate is that you don't need specific location data from users in order to create a wayfinding experience. All you need is a general idea of where the user will be and you can guide them from there using photos of your space.
- Cost-effective: Lumavate is a cost-effective platform that doesn't require a large upfront investment. You can start today for free.
- Easy to use: Lumavate is easy to use, even for those with no coding experience. The platform is drag-and-drop and doesn't require any coding knowledge.
- Powerful features: Lumavate offers powerful features that can be used to create truly interactive and engaging wayfinder apps. With features like image recognition, Augmented Reality, push notifications, and more, the possibilities are endless.
- Comprehensive support: Lumavate offers comprehensive support to help you every step of the way. From getting started to creating complex experiences, the Lumavate team is there to help.
The last thing that makes Lumavate such a great choice for your wayfinding is that Lumavate is personalized at scale, to give each of your users a stunning experience.
What is Personalization?
Personalization is the process of tailoring content or experiences to individual users. This can be done in a number of ways, but some common methods include using cookies to track user behavior, leveraging user data from social media platforms, and using AI to analyze large data sets.
What are the Benefits of Personalization?
There are many benefits of personalized content or experiences for users. The most tangible benefit of personalized wayfinding is an improved user experience. When users have a personalized experience, they are more likely to have a positive interaction with your brand. This leads to increased brand loyalty and customer lifetime value.
What is Personalization at Scale?
Personalization at scale is the process of tailoring content or creating individualized experiences for large groups of users very efficiently. All you need is data about different users or unique buying personas and then you can create different experiences based on the different users of your app. In the case of the hospital, this means that a patient could have their appointment uploaded so they are directed right there. This app could be the same program but look completely different for a doctor who just needs general directions and maybe a directory.
What is a Digital Experience Platform (DXP)?
A digital experience platform is a software that helps you create, manage, and optimize digital experiences for your customers or employees. A DXP will help you deliver the right content to the right person at the right time and on the right device. There are some digital experience platforms that are powerful but difficult to implement, and others that are easy to use but lack critical functionality. Lumavate strikes the perfect balance between power and ease of use, making it the ideal platform for creating wayfinder apps.
Why Use a DXP?
There are many reasons to use a digital experience platform like Lumavate. Here are some of the most common reasons:
- To increase engagement: A DXP can help you increase engagement by making it easy to create and deliver personalized content.
- To improve customer experience: A DXP can help you improve customer experience by making it easy to create and manage digital experiences.
- To drive conversions: A DXP can help you drive conversions by making it easy to track and optimize the user journey.
- To save time and money: A DXP can help you save time and money by making it easy to create and manage digital experiences.
What alternatives are there for building wayfinder apps?
There are a few alternatives for building wayfinder apps, but none offer the same combination of power, ease of use, and comprehensive support that Lumavate does. Some popular alternatives include:
STQRY (formerly My Tour): My Tour is a popular alternative to Lumavate, but it lacks some of the features that make Lumavate such a great choice for wayfinding. For example, My Tour does not offer personalization at scale or the ability to create digital experiences for large groups of users.
Eventbase: Eventbase is another popular alternative to Lumavate. While Eventbase offers some features that Lumavate does not, such as the ability to create event-specific apps, it lacks others. For example, Eventbase does not offer personalization at scale or the ability to track and optimize the user journey.
In-house development: Some organizations choose to develop their wayfinding apps in-house. While this can be a good option for some organizations, it is not always the best choice. In-house development can be time-consuming and expensive, and it can be difficult to find the right talent. In addition, in-house development can be a risk if the project is not completed on time or if the final product does not meet the needs of the organization.
Another reason to choose Lumavate for your wayfinder app is the different activations available when building digital experiences on Lumavate. To understand the importance of this functionality let's think of an example. You are shopping at a mall and you get lost looking for the last store on your shopping list. You go looking for the kiosk and see that the mall has a brand new wayfinder app that you can use to navigate around the store. You follow the link on the kiosk and it asks you to download an app from the app store, or worse, it pulls up a static photo that's on the kiosk in front of you. Not very helpful, right.
Now let's say that instead of a kiosk, you see a digital sign that has a QR code. When you scan the code it brings you immediately to the wayfinder app. You then input your destination. The app uses your location to determine the best route and provides turn-by-turn directions to help you get to your destination as quickly as possible. In addition, the app can provide contextual information about the stores along your route, such as store hours, promotions, and product availability.
The difference between these two scenarios is the user experience. The first scenario is an example of a poor user experience, while the second scenario is an example of a great user experience. The difference is that the second scenario provides a better user experience because it uses activations to provide a more seamless and interactive experience.
Lumavate offers a variety of activations that can be used to create a great user experience. Some of the activations that are available on Lumavate include:
QR codes: QR codes are a popular activation that can be used to trigger digital experiences. When a QR code is scanned, it can bring the user to a website, an app, or a specific piece of content.
NFC: NFC, or Near Field Communication, is a technology that allows two devices to communicate with each other when they are close together. NFC can be used to trigger digital experiences in a variety of ways, such as by allowing the user to tap their phone on a sign or product to learn more about it.
SMS text: SMS text is another activation that can be used to trigger digital experiences. When a user texts a specific number, they can be directed to the app through a link.
There are a variety of other activations that are available on Lumavate, and the right activation will depend on the needs of your organization. All of these activations are perfect reasons why Lumavate is the perfect choice for your wayfinder builder. You can even get started with the wayfinder template on the Lumavate platform today. There are many other features that make Lumavate a great choice, like Lumavate's content management system you can use in conjunction with your wayfinder app.
How to use Lumavate content with your wayfinder app?
Let's say you are using Lumavate to make a wayfinding solution for your museum. Now it could just be a cut and dry way finding solution that points from A to B. But with Lumavate's content management system you could enhance the user experience by adding in rich media like videos and images along the way. So as the user is making their way through the museum they are not only getting turn-by-turn directions, but also learning about exhibits along the way.
How much does it cost to build a wayfinder app with Lumavate?
The cost of building a wayfinder app with Lumavate will depend on a variety of factors, such as the size and complexity of the app, the number of features that are included, and the number of activations that are used.
To get an accurate quote for your project, we recommend that you contact us and schedule a free consultation. We will be able to assess your needs and give you a better idea of the cost of building a wayfinder app with Lumavate. If that isn't quick enough for you, you can start a free account today.
In conclusion, Lumavate is the perfect platform for building wayfinder apps. We offer a variety of activations that can be used to create a great user experience, and our platform is flexible and scalable to accommodate the needs of any organization. Contact us today to get started on your project.