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The Complete Internal Communication Strategy Guide

Defining Your Goals and Objectives

Last Updated: Sep 16, 2022

Welcome to the Complete Internal Communication Strategy Guide. This guide is designed to help you develop an internal communication strategy that will effectively engage your employees and ensure that vital information is communicated throughout your organization.

In this guide, you will find information on the following topics:

- explaining internal communications

-The importance of internal communication

- The benefits of effective internal communication

- The elements of an effective internal communication strategy

- How to develop an internal communication plan

- Tips for implementing an internal communication strategy

-what NOT to do in your internal communication plan

We hope that you find this guide helpful as you develop your own internal communication strategy. If you have any questions, please feel free to contact us.

Let's dive right in!

What are internal communications?

Internal communications is the process of sharing information and messages within an organization. It is a vital part of any business or organization, as it helps to ensure that all employees are aware of the company's goals, objectives, and news.

Effective internal communication is essential for building a strong and cohesive workplace culture. It can also help to boost employee morale, engagement, and productivity.

The importance of internal communication

Internal communication is important for several reasons. It can help to improve employee engagement, increase productivity and decrease turnover. Effective internal communication can also help build trust and foster a positive company culture.

There are a number of ways to improve internal communication within your organization. Some tips include holding regular meetings, using various communication channels, encouraging employee feedback, and making sure information is easily accessible.

Improving internal communication can have a positive impact on your business. By improving how you communicate with your employees, you can create a more positive work environment and increase employee satisfaction.

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What is the goal of internal communications?

Internal communications aim to ensure that all employees are aware of the company's goals, objectives, and news. It is also important for internal communications to build trust and foster a positive company culture. Companies that achieve these goals usually have a more engaged workforce, which leads to increased productivity and decreased turnover.

What are the seven C's of communications, and why does this matter?

The Seven C's of Communication are:

- Clear

- Concise

- Correct

- Consistent

- Complete

- Connected

- Creative

Clear: Make sure your message is clear and easy to understand. Use simple language and avoid jargon.

Concise: Keep your message short and to the point. Avoid rambling or going off on tangents.

Correct: Make sure your facts are accurate and that you're using proper grammar.

Consistent: Send the same message across all channels and be consistent in your communication style.

Complete: Include all relevant information in your message. Don't leave anything out.

Connected: Make sure your message is relevant to your audience and that it connects with their needs.

Creative: Find new and interesting ways to communicate your message. Be innovative in your approach.

The Seven C's of Communication are important because they can help you create a clear and effective message. By following these guidelines, you can ensure that your message is easy to understand and that it gets across the information you want to communicate.

The benefits of effective internal communication

Effective internal communication has a number of benefits. When employees are properly informed, they are more likely to be engaged and productive. Additionally, good communication can help to build trust and foster a positive company culture.

There are a number of ways to improve internal communication within your organization. Some tips include holding regular meetings, using various communication channels, encouraging employee feedback, and making sure information is easily accessible.

Improving internal communication can have a positive impact on your business. By taking steps to improve the way you communicate with your employees, you can create a more positive work environment and increase employee satisfaction.

The elements of an effective internal communication strategy

An effective internal communication strategy should include several elements. First, you need to identify your communication goals. What do you want to achieve with your internal communication? Once you know your goals, you can develop a plan to achieve them.

Your internal communication plan should include a variety of channels, such as email, company newsletters, employee intranet, and face-to-face meetings. You should also create a process for employees to provide feedback and suggest ideas.

Finally, you need to measure the success of your internal communication strategy. This will help you determine what is working well and what needs improvement. By constantly evaluating and improving your internal communication, you can ensure that it is effective and achieves its objectives.

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How to develop an internal communication plan

Developing an internal communication plan is essential to the success of your internal communication strategy. Your plan should include a variety of channels, such as email, company newsletters, employee intranet, and face-to-face meetings. You should also create a process for employees to provide feedback and suggest ideas.

When creating your internal communication plan, make sure to keep your goals in mind. What do you want to achieve with your internal communication? Once you know your goals, you can develop a plan that will help you achieve them.

Your internal communication plan should be reviewed on a regular basis and updated as needed. By constantly evaluating and improving your internal communication, you can ensure that it is effective and achieves its objectives.

Tips for implementing an internal communication strategy

Here are some tips for implementing an internal communication strategy:

  • Define your goals. What do you want to achieve with your internal communication? Once you know your goals, you can develop a plan to achieve them.
  • Develop a plan. Your internal communication plan should include a variety of channels, such as email, company newsletters, employee intranet and face-to-face meetings. You should also create a process for employees to provide feedback and suggest ideas.
  • Implement your plan. Once you have developed your internal communication plan, it is time to put it into action. Make sure to communicate your plan to all employees and make sure they understand their role in the process.
  • Evaluate and adjust. Review your internal communication on a regular basis and make changes as needed. By constantly evaluating and improving your internal communication, you can ensure that it is effective and achieves its objectives.
  • Be patient. Implementing an internal communication strategy can take time. Be patient and don’t expect overnight results. It takes time to build trust and foster a positive company culture.

By following these tips, you can develop an effective internal communication strategy that will help improve communication within your organization.

What NOT to do in your internal communications strategy

In addition to knowing what TO do in your internal communications strategy, it is also important to know what NOT to do. Here are some common mistakes that organizations make with their internal communications:

Not having a plan. One of the most common mistakes organizations make is not having a plan. An effective internal communication strategy should include several elements, such as goals, a plan, various channels, feedback mechanisms, and regular evaluation. Without a plan, it will be difficult to achieve your communication objectives.

Failing to communicate the plan. Once you have developed your internal communication plan, it is important to communicate it to all employees. Make sure they understand the plan and its role in its success.

Not measuring results. Another mistake organizations make is not measuring the results of their internal communication efforts. By constantly evaluating your internal communication, you can ensure that it is effective and achieves its objectives.

Not being open to feedback. It is important to create a process for employees to provide feedback on their internal communication. This feedback can help you improve your strategy and ensure that it meets your employees' needs.

Internal communication is an essential part of any organization. By following these tips, you can develop an effective internal communication strategy that will help improve communication within your organization.

If you are struggling with your internal communications, what are some ways you can help the situation?

  • Encourage employees to provide feedback on the current communications system and how it can be improved.
  • Encourage employees to use multiple channels of communication, such as face-to-face conversation, email, instant messaging, and social media.
  • Make sure that all employees have access to the same information and that everyone is aware of company announcements.
  • Hold regular meetings to ensure that everyone is on the same page and that there are no misunderstandings.
  • Encourage employees to ask questions if they are unsure about something.
  • Provide training on effective communication techniques.
  • Make sure that communication lines are always open between employees and management.

All of these tips are acceptable ways to improve internal communication within your organization. However, it is important to tailor your approach to your organization's specific needs. What works for one company might not work for another, so it is important to find what works best for you. There is no one-size-fits-all solution to internal communication problems, so be creative and try new things until you find what works best for your organization.

What platform can help my company stay internally connected?

There are plenty of platforms that can help your company stay internally connected. Here are a few examples:

  • Social media

Social media platforms, such as Facebook, Twitter, and LinkedIn, can be used to share company news, announcements, and other information with employees. These platforms can also be used for employees to communicate with each other.

  • Intranet

An intranet is a private, internal network that can be used to share company information, documents, and other resources with employees. An intranet can be a great way to keep everyone in your organization connected and up-to-date.

  • Lumavate

Lumavate specializes in making digital experiences for companies of all sizes. With an easy-to-use interface and cheap options to join, you can't go wrong with Lumavate's DXP creation. We have hundreds of designs and applications you can use to personalize your company's platform the way you intend to. Now, Lumavate offers instant messaging, which will vastly improve the communication between you and your employees.

If you are interested in what Lumavate offers, set up a scheduled demo with one of our specialists, or start a free trial today and explore Lumavate's options yourself.

How to balance internal communications if you are remote?

There is no one-size-fits-all answer to this question, as the best way to balance internal communications will vary depending on the specific needs of your organization. However, there are a few general tips that can help you ensure that your remote employees are always in the loop:

  • Make use of technology: There are a number of great tools available that can help you stay connected with your remote team members. Utilize video conferencing and instant messaging platforms to hold regular meetings and check-ins, and make sure to provide access to any relevant files or documents through a shared drive or cloud-based storage system.
  • Encourage open communication: It’s important that your remote employees feel comfortable communicating with you and their fellow team members. Encourage them to ask questions and share ideas freely, and make sure to provide timely feedback on any work that they submit.
  • Be clear and concise: When sending communications to your remote employees, always be clear about what you expect from them. Provide specific instructions and deadlines, and avoid sending long or confusing messages that could lead to miscommunication.
  • Schedule regular check-ins: In addition to maintaining open lines of communication, it’s also important to schedule regular check-ins with your remote employees. This will give you a chance to touch base on any ongoing projects or assignments, and ensure that everyone is on the same page.
  • Give praise and feedback: Be sure to give your remote employees positive feedback when they do a good job, as this will help to motivate and encourage them. At the same time, don’t hesitate to provide constructive criticism when necessary – this will help them learn and grow in their roles.

Following these tips will help you strike the perfect balance between internal communications and maintaining a healthy remote workforce.

So, now what?

Now that you know how to keep your company internally connected, it’s time to put these tips into practice. Start by holding a meeting with your team to discuss which communication tools will work best for your organization, and then create a plan for implementing them. Remember, effective internal communications are essential for any business – so don’t wait to get started!

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