Deliver an Exceptional Product Onboarding Experience
First impressions matter. The initial experience your customers have with their new product is a prime example. Your new customers will make quick assumptions about your brand and products based on what they experience the first time using your product. That’s why a digital product onboarding experience that gives new customers step-by-step instructions for using their new product can ensure their first experience is an extremely positive one.
Simplify Access to Product Information
Throughout the life of your product, there will be numerous times when your customers will need detailed product information, how-to videos, troubleshooting tips, and more. And it’s safe to say that none of them kept their printed product manuals to pull out at a moment’s notice. Instead, they’ll likely start searching the internet for answers to their product questions. The downside? You can’t always control what appears at the top of the search results and it could be information that isn’t applicable to your products or isn’t what you’d like customers to see. The best way to prevent this from happening is by including a QR code, NFC tag, or text activation on your product label so customers can easily access accurate product information curated by your business.
Enable Customers to Track Product Usage
If your product requires maintenance to ensure it operates properly, then you likely have a recommended maintenance schedule that is shared with customers. The problem? Most customers often forget about this maintenance schedule given their busy lives. That’s why providing a way for your customers to track their product usage can be extremely helpful because it enables you to send real-time maintenance reminders based on actual product usage. It’s another great way to stay connected with your customers and continue to provide value long after the initial product purchase.
Capture Real-time Customer Feedback
Your customers are constantly providing feedback on their experiences with your business and products. This can range from social media posts to online reviews to customer support calls and more. While all of these avenues are great ways for customers to share feedback, every company needs to measure their net promoter score (NPS) on a regular basis. Using Lumavate, you can easily use our NPS Customer Survey Template to quickly create and launch a customer survey that can be used at key moments in the customer journey.
Empower Your Customers
It’s imperative that your business has up-to-date information on all of your customers. One easy way to ensure this happens is by giving your customers access to a customer portal where they can update their contact information, access relevant content, create and view support tickets, and more.
Provide On-demand Product Training
While some products are super intuitive, other products require step-by-step instructions or mandated product training before a user can operate the product. No matter what level of training is required, the best way to deliver this product training is an on-demand digital experience that customers can access at any time. Using Lumavate, you can build and continually update product training digital experiences that provide step-by-step instructions, tutorial videos, operator’s manuals, troubleshooting tips, and more to ensure your customers are well-equipped to successfully use your product.
Streamline the Process for Your Field Service Team
Every day your team is in the field helping customers with their technical issues, collecting product information to prep for new product installation, replacing worn parts, and so much more. They have a lot going on and need an easy way to access their assigned projects and relevant training materials which often rely on disparate tech stacks. This can cause your field team to spend more time finding information and updating various systems than actually helping your customers in the field. With Lumavate, you can create a unified front-end for your field service team that is aligned to their needs and seamlessly integrates with all of your tech stacks so they always have the latest information at their fingertips.
Manage the Review and Approval Process of Rebate Submissions
Offering a rebate tied to a product purchase can be a great way to boost sales. It also can be a paperwork nightmare if you’re relying on printed rebate cards and manual data entry for the review and approval process. Using Lumavate, you can digitize your rebate submission process and create a corresponding rebate management digital experience that makes it seamless to quickly review and approve your product rebates.
Ensure Your Dealers Stay Informed
Your dealer network is a key sales channel for your business and needs to stay up-to-date on all of your product news, supply chain issues, and more. While you’re likely already communicating with your dealers via email, it’s highly probable that your dealers aren't actually reading any of it. They get flooded with emails from their own company, customers, and all of the other brands they sell at their dealerships. Your communications have to stand out if you want them to be read. The best way to do that is with a personalized communications experience that provides each dealer with content relevant to their dealership and the products they sell. Plus, it’s easily searchable so they can find answers to any of their questions at any time without having to dig through their inbox.
Empower Your Dealers
Your dealer network is a key channel for your business and needs real-time access to updating their account information, accessing marketing resources, product news, supply chain information, placing orders, and more. That’s why your business has to provide dealers with a dealer portal that gives them all of this functionality at their fingertips. With our platform, you can easily build a customized dealer portal for your business and integrate to your existing tech stack to ensure dealers are empowered 24/7.
Reward Brand Advocates
Loyal customers who promote your brand to their friends, family, and colleagues are the creme de la creme. While brand advocates are likely to share about your brand on their own, the results can be amplified when you incentivize this behavior with a loyalty program. Using Lumavate, you can launch a loyalty program that provides points based on purchases, customer referrals, social media posts, and more to encourage your most loyal customers to advocate even more for your brand.
Connect With Your Partners
The best partner relationships are when you treat your partner network as an extension of your business. This means they need access to the same information as your team that is customized to their role as a partner. Email is not the best channel for that type of communication. Instead, you have to provide a secure communications channel for your partners where you can share pertinent information that is relevant to their role and the products they offer. Our platform makes it extremely easy to launch a partner communications experience in just a few hours.
