Stand Out in the Aisle
The in-aisle experience is more crowded than ever before making it extremely difficult to stand out from the competition. Your brand has to implement disruptive marketing strategies to grab attention and increase product sales. Using Lumavate, you have multiple ways to disrupt the in-aisle experience and drive sales for your business.
Amplify Your Marketing Campaigns
Every marketing campaign launched must have a corresponding digital element to truly amplify your campaign efforts and drive stronger results. Using Lumavate, you can quickly create engaging digital experiences to pair with your marketing campaigns to generate more conversations, brand engagement, and increased revenue.
Enhance Your Shopper Campaign
You’re focused on improving the shopping experience both in-store and online to drive sales for your brand and this often involves a number of touchpoints throughout the shopping experience. Our platform can help take these efforts to the next level with interactive elements that drive sales, social engagement, brand awareness, and loyalty.
Recommend the Best Products to Your Customers
The in-aisle and online shopping experience can be overwhelming for customers especially if they’re buying a new product type for the first time. Providing an interactive quiz that helps customers find the best product for their needs can be a major differentiator for your brand that drives product sales and brand loyalty. It also helps ensure your customers are likely to be happy with their new product purchase since it was recommended based on your expert guidance.
Boost Product Launches
A product launch is a great way to introduce your new product offering to customers to drive awareness, product interest, and sales. It also creates a lasting impression with customers that can be hard to overcome if the first impression isn’t positive. It’s important to harness the excitement around this product launch and amplify it with a corresponding digital experience that helps provide more context about the product, shares exclusive content and special offers, and more to ensure the first impression is a positive one.
Compare Product Options
There are countless product options available to consumers today and the sheer number of them can make it extremely overwhelming to digest and compare. This is why many consumers often turn to their social network, review sites, and comparison guides to help determine which product meets their needs. Using Lumavate, you can quickly create and launch a product comparison digital experience that allows customers to compare multiple products from your brand (or even competitor products) to ensure they pick the best one from your company that meets their needs.
Reach Your Customers with Mobile Messaging
One of the best ways to connect with your customers is via SMS messages. With an open rate of 98 percent, text messaging far surpasses the engagement rates of any other marketing channel. Our platform makes it simple to drive text message opt-ins for your business, automatically handles the required double opt-in confirmation, and allows you to send real-time or scheduled text to your subscribers.
Digitize Your Product Guide
Your product guide is a key marketing and sales tool for your company, but relying on a printed version is akin to throwing money away after it's printed. That’s right. Your product guide is typically outdated immediately after it’s printed and causes you to share inaccurate information with your customers, dealers, and partners. By ditching the traditional printed product guide in favor of a digital version, you ensure the product guide contains accurate information, save a ton on printing expenses, and gain valuable information about how your customers actually consume the product guide thanks to analytics.
Make Rebate Submissions Easy
A rebate tied to a new product purchase can be a compelling reason for customers to purchase your product. This means that the rebate submission process is often one of the first interactions your customer has with your brand post-purchase and a clunky rebate submission process can quickly create a negative impression. Using Lumavate, you can create an easy rebate submission process for customers that feeds directly into your system of record.
Ensure Your Dealers Stay Informed
Your dealer network is a key sales channel for your business and needs to stay up-to-date on all of your product news, supply chain issues, and more. While you’re likely already communicating with your dealers via email, it’s highly probable that your dealers aren't actually reading any of it. They get flooded with emails from their own company, customers, and all of the other brands they sell at their dealerships. Your communications have to stand out if you want them to be read. The best way to do that is with a personalized communications experience that provides each dealer with content relevant to their dealership and the products they sell. Plus, it’s easily searchable so they can find answers to any of their questions at any time without having to dig through their inbox.
Empower Your Dealers
Your dealer network is a key channel for your business and needs real-time access to updating their account information, accessing marketing resources, product news, supply chain information, placing orders, and more. That’s why your business has to provide dealers with a dealer portal that gives them all of this functionality at their fingertips. With our platform, you can easily build a customized dealer portal for your business and integrate to your existing tech stack to ensure dealers are empowered 24/7.
Personalize the Experience for Every Dealer
While your dealer network may love your brand and products, they also care a great deal about their own brand. That’s why providing your dealers with the ability to have co-branded marketing materials is so important and that has to include digital experiences. Using Lumavate, you can easily give each dealer a co-branded digital experience that showcases their brand along with your products. Just ask one of our customers who created 600 co-branded digital experiences in three days using our platform.
Drive More Email Opt-ins
Email is the most common channel for customer communications which is why it’s imperative to make the email opt-in process as seamless as possible for your customers. Our platform makes it simple to collect email opt-ins as a standalone landing page or included in any other type of digital experience such as a microsite, mobile apps, portal, and more.
Connect With Your Partners
The best partner relationships are when you treat your partner network as an extension of your business. This means they need access to the same information as your team that is customized to their role as a partner. Email is not the best channel for that type of communication. Instead, you have to provide a secure communications channel for your partners where you can share pertinent information that is relevant to their role and the products they offer. Our platform makes it extremely easy to launch a partner communications experience in just a few hours.
Streamline Access for Partners
Your partner network manages various systems and communication channels for their own business so layering on multiple systems and channels for your partnership isn’t going to be effective. Instead, you need to provide partners with a portal where they can easily access pertinent information about your products, partner program updates, update their account information, access marketing resources, place orders, and more. Using Lumavate, it’s simple to create a partner portal that works for your business.
