Webinar: Add a Digital Element to Your Booth Experience Using Lumavate  (October 11 at 3 p.m. EDT)

Product Guide Strategy and Tactics

What is a Product Guide Strategy?

Last Updated: Aug 29, 2022

Every business needs a product guide that clearly outlines the strategy and tactics for taking their products to market. This document is essential for organizing the product development process and keeping everyone on the same page. Without it, businesses risk developing products that no one wants or cannot compete in the marketplace.

A good product guide will answer important questions such as:

  • What problem does our product solve?
  • Who is our target customer?
  • What features and benefits do our customers care about most?
  • What are our competitors doing? How can we differentiate our product?
  • What is our go-to-market strategy? How will we reach our target customers?
  • How much will it cost to develop and market our product?
  • What are the risks and uncertainties associated with our product?
  • What are our milestones and timeline for bringing our product to market?

The answers to these questions will shape every aspect of the product development process, from market research and competitive analysis to product design and marketing. A well-thought-out product guide is essential for any business that wants to bring a successful product to market.

Let's dive into the ins and outs of a project guide strategy and tactics.

What is a product guide?

A product guide is a type of document that provides information and instructions on how to use and maintain a particular product. It typically includes information on product features, safety precautions, troubleshooting tips, warranty information, and other relevant details. Product guides can be extremely helpful in ensuring that consumers are able to properly use and care for their products. In some cases, they may even be required by law.

Why is a product guide essential for businesses?

Product guides are essential for businesses because they provide valuable information to help consumers properly use and maintain their products. In addition, product guides can help enterprises to avoid liability issues by ensuring that consumers are aware of potential risks associated with using their products. By providing clear and concise instructions on how to use and care for a product, businesses can help to reduce the likelihood of customer complaints or injuries.

Businesses thrive off happy, satisfied customers who continue to use their products and services. A product guide can help to ensure that customers are able to properly use and care for their purchases, which in turn can help to improve customer satisfaction rates. In addition, product guides can help businesses to avoid any potential legal issues that may arise from customers not being properly informed about the risks associated with using a particular product.

Create Your Free Account Today

That’s right. You can build and publish unlimited digital experiences for free!

By clicking the "Submit" button below, you agree to the Customer Agreement and Privacy Policy.

What should be included in a product guide?

When creating a product guide, it is important to include all relevant information that will be useful to consumers. This provides information on product features, safety precautions, troubleshooting tips, warranty information, and other relevant details. All of this information should be presented in a clear and easy-to-understand manner. Additionally, it is often helpful to include pictures or diagrams to illustrate key points further.

What should a product guide answer?

A product guide should answer any questions that a potential customer or user might have about the product. This could include information about the features of the product, how to use it, what benefits it offers, and so on. A good product guide will be thorough and easy to understand, providing everything that someone would need to know in order to make an informed decision about whether or to purchase or use the product. A good product guide will make things easy for the consumer by providing clear and concise information about the product.

How does a product guide shape the development process?

A product guide can shape the development process in a number of ways. First, it can help to define the scope of the project by identifying the key features and benefits that the product should offer. Second, it can help to identify any potential problems or limitations that might need to be addressed during development. Finally, a product guide can provide a roadmap for the development team, outlining the steps that need to be taken in order to bring the product to market successfully.

Why is a well-thought-out product guide essential for success?

A well-thought-out product guide is essential for success because it can help to shape the development process in a number of ways. First, it can help to define the scope of the project by identifying the key features and benefits that the product should offer for the product description. Second, it can help to identify any potential problems or limitations that might need to be addressed during development. Finally, a product guide can provide a roadmap for the development team, outlining the steps to successfully bring the product to market.

A well-thought-out product guide is essential for success because it can help businesses to avoid potential problems during product development and launch. Additionally, a good product guide can provide a clear roadmap for the development team, outlining the steps to bring the product to market successfully. By taking the time to create a well-thought-out product guide, businesses can increase their chances of developing and launching a successful product.

Stay Up-to-date On All Things Digital

Get the latest content and resources from Lumavate delivered to your inbox every week.

How can businesses create an effective product guide?

There are a few key things to keep in mind when creating an effective product guide. First, it is important to include all relevant information that will be useful to consumers. This provides information on product features, safety precautions, troubleshooting tips, warranty information, and other relevant details. All of this information should be presented in a clear and easy-to-understand manner. Additionally, it is often helpful to include pictures or diagrams to illustrate key points further.

Another thing to keep in mind when creating an effective product guide is to make sure that it answers any questions that a potential customer or user might have about the product. This could include information about the features of the product, how to use it, what benefits it offers, and so on. A good product guide will be thorough and easy to understand, providing everything that someone would need to know in order to make an informed decision about whether or not to purchase or use the product.

In conclusion, a well-thought-out product guide is essential for success because it can help businesses avoid potential problems during product development and launch. Additionally, a good product guide can provide a clear roadmap for the development team, outlining the steps necessary to bring the product to market successfully. By taking the time to create an effective product guide, businesses can increase their chances of developing and launching a successful outcome.

Tips for creating an impactful product guide strategy and tactics.

Product guides are a fantastic way to show off your product and engage potential customers. But creating an impactful product guide strategy can be tricky. Here are some tips to help you create a guide that will really wow your audience:

Keep it focused

Your product guide should be focused on a single topic or theme. This will help keep your audience engaged and prevent them from getting overwhelmed by too much information.

A company that keeps its product guide simple is  Jawbone. Their product guides are essentially one long page containing all the information a customer needs about their product, the UP24. The page is easy to navigate and digest and doesn’t try to cover too much ground.

Make it visually appealing

Your product guide should be visually appealing in order to catch your audience’s attention. Use high-quality images and graphics, and make sure the overall design is clean and professional.

An example of a company that does this well is Everlane. Their product guides are simple and elegant, with beautiful photos of their products. The overall design is clean and modern, making it easy for readers to focus on the content.

Be Concise

Your product guide should be concise and to the point. No one wants to read a long, drawn-out guide – they just want the essential information so they can make a decision about your product.

An example of a company that does this well is Mophie. Their product guide for the Space Pack is just three pages long, but it covers all the key information potential customers need to know. The language is straightforward and easy to understand, making it quick and simple to read.

Use strong calls to action.

Your product guide should include strong calls to action (CTAs) throughout. This will encourage your audience to take the next step, whether that’s signing up for your email list or making a purchase.

An example of a company that uses CTAs effectively is Bonobos. Their product guide for the Washed Chinos includes CTAs at the bottom of each page, urging readers to “buy now” or learn more about the product.

Promote it effectively.

Once you’ve created your amazing product guide, you need to promote it effectively in order to reach your target audience. Share it on social media, email it to your list, and link to it from your website.

A company that does this well is Birchbox. They promote their product guides on social media, as well as on their website. They also have a dedicated section on their website where you can browse all of their product guides.

By following these tips, you’ll be well on your way to creating an impactful product guide that will engage and wow your audience.

More Examples of Companies with Great Product Guides

Apple

Apple has been able to create some of the most iconic product guides in history. They are known for their clean, minimalistic design and clear, concise copy. Their product guides are easy to read and understand and always include strong calls to action.

Everlane

Everlane is an online clothing retailer that focuses on sustainable fashion. Their product guides are simple and elegant, with beautiful photos of their products. The overall design is clean and modern, making it easy for readers to focus on the content. And their use of negative space makes the Guides feel light and airy, rather than cluttered.

Birchbox

Birchbox is a monthly subscription service that delivers personalized beauty samples to your door. They have a dedicated section on their website where you can browse all of their product guides. And they promote their Guides on social media and via email, so their audience is always aware of the latest offerings.

Jawbone

Jawbone is a company that makes wearable technology, such as fitness trackers and Bluetooth headsets. Their product guides are essentially one long page containing all the information a customer needs about their product. The page is easy to navigate and digest and doesn’t try to cover too much ground.

Chipotle

Chipotle is a fast-food chain that specializes in Mexican food. Their product guide is simple and to the point, with clear photos and descriptions of their menu items. It’s easy to find what you’re looking for, and the overall design is clean and uncluttered.

These are just a few examples of companies with great product guides. Following their lead can create a guide that will engage and inform your audience.

What is the best way to create a product guide?

Lumavate specializes in creating digital experiences for companies of all sizes. With hundreds of templates and patterns to use, businesses can make sure they have easy-to-use technology that their customers can rely on. Product guides can easily be created through Lumavate's interface. With our help, you'll be able to quickly create a product guide that is interactive, engaging, and informative. Creating a product guide doesn't have to be complicated or time-consuming. With Lumavate, you can get it done quickly and easily.

If you are looking for a cheap, reliable option for your product guide needs, Lumavate is your best option. Schedule a demo with one of our specialists, or start your free trial today!

Related Articles

Digital Experiences for Every Moment

Create digital experiences for every touchpoint in the customer journey from product packaging to product registration to onboarding to customer support and so much more. What do you want to create first?