Product Catalog Online

What Is a Good Product Catalog?

Think about the last time you looked through a product catalog or product guide. Was there anything that stood out or made you want to buy? Odds are that the ones that demonstrated they could solve your pain points, were the ones that stood out. A good product catalog serves a higher purpose than simply showcasing the products.

A good product catalog is a comprehensive and organized compilation of your brand's offerings, which in turn provides valuable information about each product - in a manner that is accessible, clear, and understandable. A good product catalog enables customers to easily browse and make informed purchasing decisions. 

Here are six important aspects to keep in mind when creating a product catalog template:

  1. Clarity and Organization: The catalog should be organized logically, with precise categorization that helps customers get through it effortlessly. Each product entry should provide concise and relevant details and should be read easily.

  2. Appealing: Incorporating high-quality images and visually appealing design elements enhances the overall attractiveness of the catalog. Visuals play a critical role in capturing potential customers' attention and conveying each product's heart and soul.

  3. Comprehensive Product Information: Educating your customers is a primary function of a good product catalog. Detailed information, including specifications, features, and benefits, should be readily available to assist customers in making informed purchasing decisions.

  4. Consistency in Branding: The catalog should consistently reflect the brand's passion, identity, and motive, from the design elements to the language used. This consistency helps reinforce brand recognition and trust.

  5. Accessibility: Whether in print or digital form, a good catalog should be easily accessible to the target audience. This involves user-friendly navigation and responsiveness across various devices and channels.

  6. Integration with Digital Platforms: Integrating the catalog with digital platforms is necessary for modern businesses. This secures a broader reach and allows for real-time updates, providing customers with the latest information on what they value most.

Product Catalog Example

A well-designed product catalog contains all of the above-mentioned elements. For example, a well-designed simple product catalog template in manufacturing can make a difference. For example, for an innovative home automation device manufacturer, the product catalog needs to be an immersive experience. Users should feel every page as they imagine themselves with security systems, lighting, and temperature controls.

Every product page within the catalog should help customers imagine themselves using the product. The detailed specifications, testimonials, and compatibility information will give customers the confidence they need to make a purchase decision.

The product data should be integrated with the brand's mobile appwebsite, and landing pages to ensure consistency of digital experiences. Customers will be drawn to the professionalism of having accurate and up-to-date product information in real-time.

What Is Catalog Software?

Product catalog marker software is a specialized tool and platform that is designed to create, distribute, and manage product catalogs. These tools are used to develop a software product catalog template in various ways, mainly to make digital or online catalogs and sync them with hard copies.

Product catalog maker software caters to businesses seeking the best and most efficient ways to showcase their products and present them in print, digital, and integrated digital experiences congruent with the brand. Catalog software will often include many features that streamline the process and make it easier to stay on top of creating and updating product catalogs.

Here are some key features you can enjoy from a high-quality product catalog maker:

  • Templates and Design Tools: Pre-designed templates and customization tools facilitate the creation of aesthetically pleasing layouts for product pages.

  • Digital Integration: The functionality to publish catalogs online is essential, as it allows your brand to reach a more expansive audience through websites, mobile apps, and other digital platforms and channels.

  • Real-time Updates: It should integrate your product information management (PIM) system to ensure the catalog reflects the latest and most correct product information.

  • Multimedia Support: The ability to incorporate multimedia elements, such as high-resolution images, videos, and interactive features, to improve striking visuals.

  • Cross-Platform Compatibility: The catalog can be accessed seamlessly across various devices, including desktops, tablets, and smartphones.

  • Analytics and Insights: Tools for tracking catalog engagement, including metrics on page views, popular products, and user interactions, are necessary for providing valuable insights with marketing strategies and campaigns.

How Do I Create an Online Catalog?

An online catalog maker is one of the best ways to create a powerful digital catalog. Industries, such as manufacturing, employ two primary delivery mechanisms for product catalogs, and these common ones include digital versions, or PDF versions of either the same catalog, or a different one altogether. Prints are sometimes added to magazines as a way to entice customers through marketing and distribution efforts.

The PDF catalog is a common choice when creating an online catalog, which is enhanced with a catalog software maker to create interactive features within the product showcase. Think of it like a flipbook, but for adults that want your products.

A fully digital product catalog offers a more dynamic and responsive solution that combines the advantages of a traditional PDF print or magazine with other capabilities that are not available to it. For example, a fully digital product catalog provides real-time updates for products, which is enabled when connected to a Product Information Management solution.

Product Information Management

Product information management is a systematic and holistic process, strategy, and approach that oversees and organizes all different types of product information. This is useful for many different departments, such as sales, marketing, customer service, manufacturing, engineering, design, and product review.

The unique feature of a PIM is that it centralizes the management of product data into a single source of truth. This ensures product data is always up-to-date and information is easily accessible throughout the entire company.

At its core, a PIM is a central repository, becoming the primary (and only) storage of information that eliminates fragmentation and data silos throughout the organization.

Benefits of Using PIM for Catalogs

Efficiency and Accuracy:

  • Centralized Data Management: PIM centralizes product information, reducing data silos and ensures that everyone within the organization works with consistent and accurate data.

  • Streamlined Updates: Updates to product information are made in a centralized location with a great PIM solution, reflecting changes instantly across all channels and catalogs.

Enhanced Digital Experiences:

  • Dynamic Catalogs: Connected to a PIM, digital catalogs become dynamic, automatically updating with the latest product information and digital assets. This can be combined with certain PDF prints for a customizable experience.

  • Personalization: PIM facilitates personalized product experiences by providing the necessary data for targeted and customized content, aiding marketing and selling efforts for grouped demographics.

Multichannel Consistency:

  • Consistent Branding: PIM helps maintain consistent branding across all channels, building a brand's reputation and identity with professionalism, accuracy, and a competitive edge.

  • Cross-Channel Integration: Certain PIMs allow seamless integration with other channels, enabling a unified brand presence across websites, mobile apps, and other platforms.

Improved Collaboration:

  • Cross-Departmental Access: PIM software enables different departments to access and collaborate on product information, which helps in fostering efficient teamwork.

  • Workflow Efficiency: Streamlined workflows within PIM contribute to better collaboration. A common example is to connect the engineering and marketing teams so that only the best features are placed on display.

How do I Create a Digital Product Catalog?

When designing a catalog, starting with an online catalog template is preferable - especially one that has already gone through the approval process by your organization, if needed. 

The first step involves determining the structure of a catalog, which should outline the categories and sections that you want to include. Planning the flow of information should be logical and read easily. After you have determined the structure of your catalog, it's time to gather all the relevant product information. With the use of your PIM, you should have all the accurate and up-to-date information, which includes descriptions, specifications, imagery, and pricing.

At that point, you should have the bones and foundation in place for a great product catalog. Choose an online catalog template from your software that speaks to your product offerings. It should be visually appealing, match your branding, and underline the benefits of each product. If you do not have a template set aside, you can use the software to make catalog templates from scratch and save them for later. If your company has an approval process, your PIM and catalog maker should provide the information necessary to go through the process.

Once your template and catalog are approved and integrated, the next step is to focus on a user-friendly interface. This means that search functionality, customizable filters, and interactive elements and experiences should be taken into consideration. After your organization has landed on something that they like, it's time to move on to the final phase: testing and review.

At the review stage, test the catalog vigorously to ensure that even the most demanding of your users are satisfied with at least 80 percent of the product (according to the AGILE method). Gather feedback from testers and internal stakeholders and incorporate them before publishing and promoting the catalog.

Product Catalog Benefits

A well-constructed product catalog that has gone through the above process should offer many different benefits, some of which are tangible, palpable, and instantaneous.

Visibility: A catalog increases your products' visibility, reaching a broader audience through various channels.

Improved Customer Experience: A well-organized catalog provides a seamless browsing experience for customers, making it easier for them to find and understand your products.

Cohesive Marketing Efforts: Catalogs are a great holistic marketing collateral, consolidating product information and making it readily available for promotional activities and sales offerings.

Consistent and Professional Branding: Catalogs contribute to maintaining consistent branding by presenting products in a cohesive and professional light.

Increased Sales Opportunities: Engaging catalogs can stimulate customer interest and drive sales, especially when integrated with e-commerce platforms and digital experiences.

Accessibility and Shareability: Digital catalogs are easily accessible online and can be shared across various digital channels, expanding their reach.

Real-time and Correct Updates: With integrated PIM solutions, digital catalogs can be updated in real-time, ensuring that customers always access the latest product information.

Digital Catalog Examples

Wondering what a great digital catalog looks like? Here are some common examples of brands you may recognize:

IKEA Digital Catalog: IKEA's digital catalog provides an immersive experience, allowing customers to virtually explore room setups and view product details.

Automotive Catalog by BMW: BMW's digital catalog presents its lineup of vehicles with detailed specifications, immersive visuals, and customization options.

Apple Product Catalog: Apple's online catalog showcases its range of products with high-quality visuals and interactive features, creating an engaging browsing experience.

PIM Competitive Landscape

You may wonder, "What is the best program to create a catalog?". Now that you've seen the wonderful benefits of integrating your PIM with a digital catalog maker, Here are the vendors that boast the best PIM to go with the best catalog design software and the best product catalog maker:


  • Centralized Product Data: Plytix allows businesses to centralize and organize their product data efficiently.

  • User-Friendly Interface: The platform offers a user-friendly interface for easier navigation.

  • Limited Additional Functionalities: Plytix may lack certain additional functionalities beyond basic PIM capabilities.


  • Open-Source Solution: Pimcore is an open-source PIM, providing flexibility for customization.

  • Integration Capabilities: The platform offers integration possibilities with other systems.

  • Complexity: The open-source nature may result in a steeper learning curve for users.


  • Cloud-Based Solution: Salsify operates in the cloud, providing accessibility and scalability.

  • Robust Syndication: The platform excels in syndicating product information across various channels.

  • Pricing: Salsify's pricing model may be a consideration for businesses with budget constraints.


  • Dynamic Data Handling: Inriver supports dynamic and complex product data requirements.

  • Strong Data Governance: The platform emphasizes robust data governance capabilities.

  • Implementation Complexity: Implementing Inriver may involve a more complex setup process.


  • User-Friendly Interface: Catsy offers an intuitive interface for managing product data.

  • Integration Options: The platform provides integration possibilities with other systems.

  • Limited Advanced Features: Catsy might lack certain advanced features compared to more comprehensive solutions.


  • Comprehensive PXM Solution: Lumavate goes beyond PIM, offering a complete Product Experience Management platform.

  • Integrated DAM and DXP: Lumavate seamlessly integrates DAM and DXP functionalities for a holistic approach.

  • Cost-Effectiveness: Lumavate is 75 percent more cost-effective, providing robust functionalities at a competitive price.

  • User-Friendly: The platform prioritizes a user-friendly experience for marketers.

  • Centralized Workflow: Lumavate streamlines workflows by unifying PIM, DAM, and DXP functionalities.

  • Real-Time Updates: Lumavate ensures real-time updates to product data and digital assets.

How to Choose a PIM

Selecting the right PIM software is a critical decision for businesses aiming to enhance their product information management. Here are some key questions to get you started:

  1. What are my functionality needs?: Identify the specific functionalities you need from a PIM solution. Assess whether the solution aligns with your requirements for centralizing and managing product information effectively.

  2. Do we have functionality requirements?: Determine the other systems within your organization that the PIM solution needs to integrate with. Compatibility and seamless integration are essential for a cohesive data management ecosystem.

  3. Where should I use the product information?: Understand how your product information will be used across different channels. Whether it's for e-commerce, marketing collateral, or other purposes, the PIM solution should cater to your intended usage scenarios.

  4. What are my budget considerations?: Define the budget allocated for implementing a PIM solution. Compare the costs associated with different solutions, considering not just the initial investment but also any ongoing expenses.

  5. When should I implement it?: Assess your timeline for implementing a PIM solution. Some businesses may require a rapid deployment, while others may have a more extended timeline. Confirm that the chosen solution aligns with your implementation schedule.

The Best Software to Make Catalog: Lumavate

Starting with relevant questions is the best way to put your software to use. It should quickly answer questions such as "How do I create a digital catalog?", "What do I need it for?" how considerably do you need your catalog software to function?

Lumavate stands out from the competition by going beyond the traditional PIM solutions. Lumavate offers a complete product experience management platform that combines digital asset management, product information management, and digital experiences.

With a cost-effective holistic solution, you can seamlessly integrate across all platforms without needing any third-party vendors for management and collaboration. Lumavate makes it easy to stay ahead by making sure that your product catalog is modern and relevant, so it can make the biggest impact - all in a user-friendly package.

Discover firsthand how Lumavate can elevate your catalog game. Book a personalized demo to start boosting your product catalogs today!

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.